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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Vereinigte Staaten"
~subject:"Werbewirkung"
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Print advertising
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Beerli-Palacio, Asunción
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Gazette : the international journal for communication studies
4
Journal of international consumer marketing
4
Australasian marketing journal
3
Communication arts books
3
Hearings before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary / United States Senate : ... congress
3
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Political science quarterly : PSQ ; the journal public and international affairs
3
AEI Forum, American Enterprise Institute for Public Policy Research
2
Bridging the gap between advertising academia and practice
2
Business history review
2
Essay index reprint series
2
Forslag til fremme af beskæftigelse og valutaindtjening
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Prentice-Hall journalism series
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Psychology & marketing
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Publizistik : Vierteljahreshefte für Kommunikationsforschung
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Rational debate seminars
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Services marketing quarterly
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Social science quarterly
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Studies in media management
2
The American journal of sociology : AJS
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The marketing review
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
8
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
3
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
4
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
5
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
6
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
7
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
8
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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