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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Environmental consciousness"
~subject:"Social Web"
~subject:"United States"
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Search: subject_exact:"Konsumentenpsychologie"
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Environmental consciousness
Social Web
United States
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
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30
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Chatterjee, Patrali
2
Fernando, Angeline Gautami
2
Khare, Arpita
2
Lobo, Antonio
2
Pentina, Iryna
2
Zameer, Hashim
2
Abubakar, Abubakar Mohammed
1
Adams, Frank G.
1
Ahmed, Riaz Uddin
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Ajiboye, Tolu
1
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1
Alwi, Sharifah
1
Arnone, Laurent
1
Ashman, Rachel
1
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1
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1
Bassiouni, Dina H.
1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Breitsohl, Jan
1
Brennan, Ross
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1
Ciunova-Shuleska, Anita
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1
De Gregorio, Federico
1
Decker, Reinhold
1
Delistavrou, Antonia
1
Dennis, Charles
1
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Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
318
Journal of retailing and consumer services
283
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
International journal of consumer studies
136
Psychology & marketing
119
International journal of hospitality management
102
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of fashion marketing and management
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
Technological forecasting & social change : an international journal
75
The journal of product & brand management
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of marketing communications
63
Journal of international consumer marketing
62
The journal of consumer marketing
60
NBER working paper series
59
Journal of travel and tourism marketing
58
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
56
Young consumers : insight and ideas for responsible marketers
55
Asia Pacific journal of marketing and logistics
54
International journal of advertising : the review of marketing communications
54
Journal of marketing
54
Journal of marketing management : MM
54
Journal of business ethics : JOBE
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Cogent business & management
49
International journal of electronic marketing and retailing : IJEMR
49
Journal of electronic commerce research : JECR
49
Journal of hospitality marketing & management
49
Journal of the Academy of Marketing Science
49
The journal of brand management : an international journal
49
International journal of contemporary hospitality management
46
Tourism management : research, policies, practice
45
American journal of agricultural economics
44
Journal of consumer behaviour : an international research review
44
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
43
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ECONIS (ZBW)
72
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
4
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
9
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
10
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
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