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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Environmental consciousness"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Environmental consciousness
Social Web
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
Emotion
27
India
21
Indien
21
Umweltbewusstsein
19
Confidence
18
USA
18
United States
18
Vertrauen
18
Viral marketing
18
Virales Marketing
18
E-commerce
17
Purchase intention
17
Advertising
16
Electronic Commerce
16
Luxury goods
16
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57
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57
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1
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1
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57
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Fernando, Angeline Gautami
2
Khare, Arpita
2
Lobo, Antonio
2
Zameer, Hashim
2
Abubakar, Abubakar Mohammed
1
Adams, Frank G.
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Aksoy, Safak
1
Albayrak, Tahir
1
Alhidari, Abdullah
1
Ali, Qadir
1
Alwi, Sharifah
1
Arnone, Laurent
1
Ashman, Rachel
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Breitsohl, Jan
1
Butler, Timothy D.
1
Caber, Meltem
1
Chang, Tung-zong
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Cheah, Isaac
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Delistavrou, Antonia
1
Dennis, Charles
1
Dobele, Angela
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Ferreira, Carlos
1
Ferreira, Mário B.
1
France, Cassandra
1
Gabler, Colin
1
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Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
235
Journal of retailing and consumer services
213
International journal of consumer studies
100
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
60
Journal of marketing communications
56
Psychology & marketing
56
International journal of hospitality management
52
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the review of marketing communications
48
Cogent business & management
46
Journal of marketing management : MM
46
Journal of internet commerce
44
Asia Pacific journal of marketing and logistics
40
Journal of travel and tourism marketing
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
37
Business strategy and the environment
36
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Tourism management : research, policies, practice
36
International journal of contemporary hospitality management
35
Journal of fashion marketing and management
35
Journal of business ethics : JOBE
33
Journal of international consumer marketing
33
Young consumers : insight and ideas for responsible marketers
33
Journal of hospitality marketing & management
32
Journal of management information systems : JMIS
32
Journal of marketing
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
International journal of electronic commerce : IJEC
28
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ECONIS (ZBW)
57
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57
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
9
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
10
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
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