//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Purchase intention"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenpsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Purchase intention
Social Web
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
Emotion
27
India
21
Indien
21
Environmental consciousness
19
Umweltbewusstsein
19
Confidence
18
USA
18
United States
18
Vertrauen
18
Viral marketing
18
Virales Marketing
18
E-commerce
17
Advertising
16
Electronic Commerce
16
Luxury goods
16
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
51
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
52
Author
All
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Akar, Ezgi
1
Alhidari, Abdullah
1
Alpert, Frank
1
Alwi, Sharifah
1
Andrade, Daniel Modenesi
1
Araujo, Diana Abreu von Borell de
1
Arnone, Laurent
1
Ashman, Rachel
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Breitsohl, Jan
1
Brown, Mark
1
Chan, Ricky Y. K.
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Chikweche, Tendai
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Dennis, Charles
1
Dobele, Angela
1
Dreifalt, Nathalie
1
Drennan, Todd
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
Ferreira, Carlos
1
France, Cassandra
1
Ganguli, Shirshendu
1
Gannon, Valerie
1
Geerts, Angy
1
Goi, Chai Lee
1
Gonzalez-Triay, Magdalena M.
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
250
Journal of retailing and consumer services
216
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Technological forecasting & social change : an international journal
67
The journal of product & brand management
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Asia Pacific journal of marketing and logistics
44
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of management information systems : JMIS
36
Electronic commerce research
35
Journal of fashion marketing and management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Tourism management : research, policies, practice
32
Journal of marketing management : MM
31
Information systems research : ISR
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of Islamic marketing
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
8
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
9
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
10
Perceived power and smile intensity in service encounters
Yao, Qi
;
Wan, Qiuyan
;
Li, Shihao
;
Zhou, Wenkai
;
Yang, Zhilin
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->