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~isPartOf:"Journal of customer behaviour"
~subject:"India"
~subject:"Markenartikel"
~subject:"Retail trade"
~subject:"Social Web"
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India
Markenartikel
Retail trade
Social Web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
15
Markenimage
15
Emotion
14
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13
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13
Social web
13
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11
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10
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10
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9
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9
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8
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7
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7
Internet marketing
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
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7
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6
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38
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Khare, Arpita
2
Adewusi, Adedeji
1
Agarwal, Reeti
1
Agbontaen, Osaro
1
Ajiboye, Tolu
1
Akar, Ezgi
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Arruda Filho, Emílio José Montero
1
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1
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1
Bassiouni, Dina H.
1
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1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Brown, Mark
1
Brown, Stephen
1
Claffey, Ethel
1
Costa, Everaldo Marcelo Souza da
1
Dennis, Charles
1
Devasagayam, Raj
1
Dholakia, Ruby R.
1
Dimitriadis, Sergios
1
Eng, Teck Yong
1
Ferreira, Carlos
1
Gammarano, Igor de Jesus Lobato Pompeu
1
Gammoh, Bashar S.
1
Gannon, Valerie
1
Geerts, Angy
1
Giovanis, Apostolos N.
1
Goyal, Tanuj
1
Hackley, Christopher E.
1
Harris, Ian
1
Harvey, John
1
Iyer, Pramod
1
Jayawardhena, Chanaka
1
Johnson, Kim K. P.
1
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Journal of customer behaviour
Journal of retailing and consumer services
731
Journal of business research : JBR
536
The journal of brand management : an international journal
217
The journal of product & brand management
209
International journal of retail & distribution management
138
Journal of retailing
134
The international review of retail, distribution and consumer research
134
Psychology & marketing
131
International journal of internet marketing and advertising : IJIMA
105
Asia Pacific journal of marketing and logistics
95
International journal of consumer studies
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
International journal of retail and distribution management
84
European journal of marketing : EJM
81
International journal of electronic marketing and retailing : IJEMR
80
Journal of international consumer marketing
80
Marketing intelligence & planning
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of marketing communications
77
Technological forecasting & social change : an international journal
77
Journal of promotion management : innovations in planning and applied research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of fashion marketing and management
72
Journal of internet commerce
70
Journal of marketing
70
Cogent business & management
69
International journal of Indian culture and business management
69
Journal of strategic marketing
69
Journal of marketing management : JMM ; journal of the Academy of Marketing
67
The journal of consumer marketing
67
Journal of the Academy of Marketing Science
66
Global business review
65
International journal of advertising : the review of marketing communications
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of global marketing
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
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ECONIS (ZBW)
38
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1
Antecedents of customer bargain satisfaction in informal retail markets : insights from street shoppers in Lagos, Nigeria
Uzo, Uchenna
;
Agbontaen, Osaro
;
Adewusi, Adedeji
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10014424075
Saved in:
2
Antecedents of Brazilian consumers' intentions towards virtual grocery shopping
Dholakia, Ruby R.
;
Costa, Everaldo Marcelo Souza da
; …
- In:
Journal of customer behaviour
20
(
2021
)
3
,
pp. 221-242
Persistent link: https://www.econbiz.de/10014424088
Saved in:
3
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
4
Changing customer behaviour : changing retailer response? : the potential for pop-up retailing
Warnaby, Gary
;
Shi, Charlotte
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10012257438
Saved in:
5
A principal component analysis of customers' perceived risks for online retailing services : evidence from Kenya
Mwencha, Peter
;
Muathe, Stephen
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012257472
Saved in:
6
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
7
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
8
Retailer loyalty in the online context : the influence of transactional and relational experiences assessment
Giovanis, Apostolos N.
;
Melanthiou, Yioula
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 35-59
Persistent link: https://www.econbiz.de/10011757531
Saved in:
9
A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India
Sharma, Kiran
;
Nayak, Nayana
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10011757562
Saved in:
10
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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