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~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
~subject:"Online retailing"
~subject:"Social Web"
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Markenartikel
Online retailing
Social Web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
15
Markenimage
15
Emotion
14
Dienstleistungsqualität
13
Service quality
13
Social web
13
Brand
12
Großbritannien
11
United Kingdom
11
USA
10
United States
10
Einzelhandel
9
India
9
Indien
9
Retail trade
9
Perception
8
Wahrnehmung
8
Advertising effects
7
Confidence
7
E-commerce
7
Electronic Commerce
7
Internet marketing
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Innovation
6
Online-Marketing
6
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13
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37
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1
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38
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38
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1
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1
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1
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1
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English
38
Author
All
Menon, Balakrishnan
2
Adams, Frank G.
1
Agag, Gomaa M.
1
Ajiboye, Tolu
1
Akar, Ezgi
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Arruda Filho, Emílio José Montero
1
Ashman, Rachel
1
Balasubramanian, Siva Kumar
1
Bassiouni, Dina H.
1
Bogaert, Julie
1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Brown, Mark
1
Brown, Stephen
1
Butler, Timothy D.
1
Chatterjee, Patrali
1
Claffey, Ethel
1
Costa, Everaldo Marcelo Souza da
1
Dennis, Charles
1
Dholakia, Ruby R.
1
Dimitriadis, Sergios
1
Dreifalt, Nathalie
1
Drennan, Todd
1
ElGayaar, Mohammed H.
1
Eng, Teck Yong
1
Ferreira, Carlos
1
Gabler, Colin
1
Gammarano, Igor de Jesus Lobato Pompeu
1
Gammoh, Bashar S.
1
Gannon, Valerie
1
Geerts, Angy
1
Giovanis, Apostolos N.
1
Hackley, Christopher E.
1
Harris, Ian
1
Harvey, John
1
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Published in...
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Journal of customer behaviour
Journal of retailing and consumer services
584
Journal of business research : JBR
517
The journal of product & brand management
208
The journal of brand management : an international journal
201
International journal of internet marketing and advertising : IJIMA
137
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
136
Psychology & marketing
128
Journal of internet commerce
116
International journal of electronic marketing and retailing : IJEMR
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Asia Pacific journal of marketing and logistics
103
International journal of consumer studies
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Cogent business & management
96
Electronic commerce research
90
Journal of marketing communications
80
International journal of hospitality management
79
International journal of retail & distribution management
77
Journal of fashion marketing and management
74
Information systems research : ISR
73
Journal of electronic commerce research : JECR
73
Journal of promotion management : innovations in planning and applied research
73
Technological forecasting & social change : an international journal
73
The international review of retail, distribution and consumer research
72
European journal of marketing : EJM
68
Journal of international consumer marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of retailing
66
Journal of the Academy of Marketing Science
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of retail and distribution management
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
International journal of advertising : the review of marketing communications
61
Journal of marketing
60
International journal of electronic commerce : IJEC
59
Marketing intelligence & planning
59
The journal of consumer marketing
59
Journal of marketing management : MM
58
International journal of e-business research : an official publication of the Information Resources Management Association
55
Journal of global marketing
55
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ECONIS (ZBW)
38
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1
Antecedents of Brazilian consumers' intentions towards virtual grocery shopping
Dholakia, Ruby R.
;
Costa, Everaldo Marcelo Souza da
; …
- In:
Journal of customer behaviour
20
(
2021
)
3
,
pp. 221-242
Persistent link: https://www.econbiz.de/10014424088
Saved in:
2
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
Saved in:
3
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
4
Determinant factors influencing customer usage intentions regarding online services in the road transportation industry
Menon, Balakrishnan
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 131-150
Persistent link: https://www.econbiz.de/10012257458
Saved in:
5
A principal component analysis of customers' perceived risks for online retailing services : evidence from Kenya
Mwencha, Peter
;
Muathe, Stephen
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012257472
Saved in:
6
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
7
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
8
The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services
Menon, Balakrishnan
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011936177
Saved in:
9
Retailer loyalty in the online context : the influence of transactional and relational experiences assessment
Giovanis, Apostolos N.
;
Melanthiou, Yioula
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 35-59
Persistent link: https://www.econbiz.de/10011757531
Saved in:
10
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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