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Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
48
Relationship marketing
48
Brand management
23
Markenführung
23
Social Web
17
Social web
17
Brand image
16
Markenimage
16
Customer satisfaction
15
Kundenzufriedenheit
15
Marketing theory
14
Marketingtheorie
14
B-to-B-Marketing
13
Business-to-business marketing
13
Internet marketing
11
Lieferantenmanagement
11
Supplier relationship management
11
Brand
10
Online retailing
10
Online-Handel
10
Online-Marketing
10
Dienstleistungsqualität
9
Markenartikel
9
Marketing
9
Marketing management
9
Marketingmanagement
9
Service quality
9
USA
9
United States
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Emotion
8
Viral marketing
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Virales Marketing
8
Advertising
6
Advertising effects
6
Customer integration
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E-commerce
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6
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116
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118
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118
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2
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2
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English
118
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Brown, Stephen
4
Baker, Michael John
3
Palmer, Adrian
3
Varey, Richard J.
3
Baron, Steve
2
Bertoldi, Bernardo
2
Boukis, Achilleas
2
Brennan, Ross
2
Burton, Jamie
2
Giachino, Chiara
2
Gummesson, Evert
2
Hall, Justin R.
2
Kadirov, Djavlonbek
2
Kooli, Kaouther
2
Menon, Balakrishnan
2
Papasolomou, Ioanna
2
Rondell, Jimmie G.
2
Shaw, Eric H.
2
Siemieniako, Dariusz
2
Sorhammar, David
2
Stupino, Margherita
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Adams, Frank G.
1
Adewusi, Adedeji
1
Agag, Gomaa M.
1
Agarwal, Reeti
1
Agbontaen, Osaro
1
Agnoli, Lara
1
Ajiboye, Tolu
1
Albaum, Gerald S.
1
Algharabat, Raed
1
Alhidari, Abdullah
1
Alpert, Frank
1
Alsulaiman, Khalid
1
Arnone, Laurent
1
Ashman, Rachel
1
Aswo, Safari
1
Atanassova, Iva
1
Athanasopoulou, Pinelopi
1
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Journal of customer behaviour
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
118
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51
Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan
;
Erdogan, B. Zafer
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
Saved in:
52
Determinants of customer loyalty : a literature review
Karunaratna, A. C.
;
Kumara, P. A. P. Samantha
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 49-73
Persistent link: https://www.econbiz.de/10011936131
Saved in:
53
The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services
Menon, Balakrishnan
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011936177
Saved in:
54
Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
Saved in:
55
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
56
The environmental belief-behaviour gab : exploring barriers to green consumerism
Gabler, Colin
;
Butler, Timothy D.
;
Adams, Frank G.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233759
Saved in:
57
Social influence and green
marketing
: an exploratory study on Indian consumers
Khare, Arpita
;
Mukerjee, Sourjo
;
Goyal, Tanuj
- In:
Journal of customer behaviour
12
(
2013
)
4
,
pp. 361-381
Persistent link: https://www.econbiz.de/10010258518
Saved in:
58
Relationships between perceived product values and three word of mouth variables
Alsulaiman, Khalid
;
Forbes, Sharon L.
;
Dean, David L.
; …
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10011550993
Saved in:
59
Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 331-351
Persistent link: https://www.econbiz.de/10011551005
Saved in:
60
Unleashing corporate communications via social media : a UK study of brand management and conversations with customers
Griffiths, Marie
;
McLean, Rachel
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011412296
Saved in:
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