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Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
48
Relationship marketing
48
Brand management
23
Markenführung
23
Social Web
17
Social web
17
Brand image
16
Markenimage
16
Customer satisfaction
15
Kundenzufriedenheit
15
Marketing theory
14
Marketingtheorie
14
B-to-B-Marketing
13
Business-to-business marketing
13
Internet marketing
11
Lieferantenmanagement
11
Supplier relationship management
11
Brand
10
Online retailing
10
Online-Handel
10
Online-Marketing
10
Dienstleistungsqualität
9
Markenartikel
9
Marketing
9
Marketing management
9
Marketingmanagement
9
Service quality
9
USA
9
United States
9
Emotion
8
Viral marketing
8
Virales Marketing
8
Advertising
6
Advertising effects
6
Customer integration
6
E-commerce
6
Electronic Commerce
6
Kundenintegration
6
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Article
116
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2
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118
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118
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2
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2
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English
118
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Brown, Stephen
4
Baker, Michael John
3
Palmer, Adrian
3
Varey, Richard J.
3
Baron, Steve
2
Bertoldi, Bernardo
2
Boukis, Achilleas
2
Brennan, Ross
2
Burton, Jamie
2
Giachino, Chiara
2
Gummesson, Evert
2
Hall, Justin R.
2
Kadirov, Djavlonbek
2
Kooli, Kaouther
2
Menon, Balakrishnan
2
Papasolomou, Ioanna
2
Rondell, Jimmie G.
2
Shaw, Eric H.
2
Siemieniako, Dariusz
2
Sorhammar, David
2
Stupino, Margherita
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Adams, Frank G.
1
Adewusi, Adedeji
1
Agag, Gomaa M.
1
Agarwal, Reeti
1
Agbontaen, Osaro
1
Agnoli, Lara
1
Ajiboye, Tolu
1
Albaum, Gerald S.
1
Algharabat, Raed
1
Alhidari, Abdullah
1
Alpert, Frank
1
Alsulaiman, Khalid
1
Arnone, Laurent
1
Ashman, Rachel
1
Aswo, Safari
1
Atanassova, Iva
1
Athanasopoulou, Pinelopi
1
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Journal of customer behaviour
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
118
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118
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1
Antecedents of satisfaction with Facebook in the context of user involvement, privacy, and trust
Sethna, Beheruz N.
;
Hazari, Sunil
;
Talpade, Salil
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 95-124
Persistent link: https://www.econbiz.de/10014424076
Saved in:
2
Redefining B2B relationship
marketing
: insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
3
Business to business competitive
marketing
: practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
4
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
5
Determinant factors influencing customer usage intentions regarding online services in the road transportation industry
Menon, Balakrishnan
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 131-150
Persistent link: https://www.econbiz.de/10012257458
Saved in:
6
Editorial: current issues and challenges in B2B
marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
7
B2B trade fairs and promise management as a relationship
marketing
concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
8
Social media practices in SME
marketing
activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
9
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
10
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
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