//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,241
Konsumentenverhalten
1,241
Brand management
351
Markenführung
351
Brand image
294
Markenimage
294
Brand
236
Markenartikel
234
Beziehungsmarketing
154
Relationship marketing
154
Theorie
97
Theory
97
Experiment
90
Emotion
87
Advertising effects
86
Werbewirkung
86
Internet marketing
84
Online-Marketing
84
Market research
83
Marktforschung
83
Social Web
82
Social web
82
Personality psychology
62
Persönlichkeitspsychologie
62
Luxury goods
58
Luxusgüter
58
Marketing management
58
Marketingmanagement
58
USA
55
United States
55
Viral marketing
51
Virales Marketing
51
Präferenztheorie
48
Theory of preferences
48
Advertising
46
Werbung
46
Cognition
44
Einzelhandel
44
Kognition
44
Retail trade
44
more ...
less ...
Online availability
All
Undetermined
492
Free
27
Type of publication
All
Article
1,234
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
1,239
Aufsatz in Zeitschrift
1,239
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Systematic review
2
Übersichtsarbeit
2
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
1,241
Author
All
Kumar, V.
13
Dahl, Darren W.
11
Dhar, Ravi
11
Grewal, Dhruv
9
Haws, Kelly L.
8
Bijmolt, Tammo H. A.
7
Gijsbrechts, Els
7
Inman, J. Jeffrey
7
Palmatier, Robert W.
7
Pieters, Rik
7
Sevilla, Julio
7
White, Katherine
7
Ailawadi, Kusum L.
6
Hamilton, Ryan
6
Heerde, Harald J. van
6
Kannan, P. K.
6
Lynn, Michael
6
MacInnis, Deborah J.
6
Schreier, Martin
6
Steenkamp, Jan-Benedict E. M.
6
Walker Reczek, Rebecca
6
Yang, Sha
6
Bagozzi, Richard P.
5
Berger, Jonah
5
Cheema, Amar
5
Du, Rex Yuxing
5
Foxall, Gordon R.
5
Fuchs, Christoph
5
Herrmann, Andreas
5
Janiszewski, Chris A.
5
Johnson, Lester W.
5
Jong, Martijn G. de
5
Kamakura, Wagner A.
5
LeBoeuf, Robyn A.
5
Lichtenstein, Donald R.
5
Patrick, Vanessa M.
5
Puntoni, Stefano
5
Ranyard, Rob
5
Ross, William T.
5
Simonson, Itamar
5
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
509
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
357
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
245
more ...
less ...
Source
All
ECONIS (ZBW)
1,241
Showing
1
-
10
of
1,241
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
6
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->