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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
85
Virales Marketing
85
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
51
Social web
51
Internet marketing
46
Online-Marketing
46
Online retailing
21
Online-Handel
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14
Werbewirkung
14
social media
14
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10
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10
Brand management
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Customer satisfaction
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8
Electronic Commerce
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Kundenzufriedenheit
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word-of-mouth
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7
Data Mining
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Data mining
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Dens, Nathalie
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Lu, Qi
2
Muehling, Darrel D.
2
Pelsmacker, Patrick de
2
Weber, T. J.
2
Zhang, Dongsong
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Alcántara-Pilar, Juan Miguel
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Arazy, Ofer
1
Audrain-Pontevia, Anne-Françoise
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bigné Alcañiz, J. Enrique
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Brunel, Frédéric F.
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Buttle, Francis A.
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Bıçakcıoğlu, Nilay
1
Carl, Walter J.
1
Carley, Kathleen M.
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Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Xiayu
1
Chen, Yen-liang
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Cheng, Chun Jacob
1
Chi, Robert T.
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Journal of electronic commerce research : JECR
Journal of marketing communications
Journal of business research : JBR
183
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of advertising : the review of marketing communications
26
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
85
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
8
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
9
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
10
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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