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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Word-of-mouth"
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Search: subject_exact:"Mundpropaganda"
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Subject
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Internet marketing
Word-of-mouth
Viral marketing
155
Virales Marketing
155
Consumer behaviour
122
Konsumentenverhalten
122
Social Web
61
Social web
61
Online-Marketing
60
Online retailing
49
Online-Handel
49
Beziehungsmarketing
47
Relationship marketing
47
Customer satisfaction
43
Kundenzufriedenheit
43
Dienstleistungsqualität
27
Service quality
27
E-commerce
19
Electronic Commerce
19
Online reviews
17
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Customer integration
13
Kundenintegration
13
Social media
13
Advertising effects
11
Personalisierung
11
Personalization
11
Werbewirkung
11
Advertising
10
Data Mining
10
Data mining
10
Einzelhandel
10
Emotion
10
Retail trade
10
eWOM
10
Brand
9
Confidence
9
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Article
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79
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79
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English
79
Author
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Dwivedi, Yogesh Kumar
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Casidy, Riza
2
Chiew, Tung Moi
2
Cortese, Juliann
2
Diwanji, Vaibhav S.
2
Rana, Nripendra P.
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Ben Mrad, Selima
1
Bento, Marisa
1
Bigné Alcañiz, J. Enrique
1
Botelho, Miguel
1
Byun, Kate Jeonghee
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Ke
1
Chen, Tom
1
Chen, Xiayu
1
Chen, Yuhan
1
Cheng, Chun Jacob
1
Cheng, T. C. E.
1
Chia, Kai-Chieh
1
Cho, Minhee
1
Choi, Jinyoung
1
Chu, Xiumin
1
Cruz, Mariana
1
Dehyadegari, Saeid
1
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Journal of electronic commerce research : JECR
Journal of retailing and consumer services
Journal of business research : JBR
90
International journal of hospitality management
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Tourism management : research, policies, practice
29
Information systems research : ISR
28
Electronic commerce research
26
Journal of management information systems : JMIS
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
The journal of product & brand management
17
Journal of travel and tourism marketing
15
Psychology & marketing
15
European journal of marketing : EJM
14
Journal of promotion management : innovations in planning and applied research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
79
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
9
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
10
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
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