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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of product & brand management"
~subject:"Celebrity endorsement"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Celebrity endorsement
Online-Marketing
Social Web
133
Social web
133
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
68
Brand management
64
Markenführung
64
Brand image
44
Markenimage
44
Beziehungsmarketing
43
Relationship marketing
43
Social media
43
Viral marketing
35
Virales Marketing
35
Brand
33
Markenartikel
32
Online retailing
21
Online-Handel
21
Customer integration
13
Kundenintegration
13
Social network
13
Soziales Netzwerk
13
E-commerce
12
Electronic Commerce
12
Emotion
11
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Facebook
8
Brand love
7
Consumer engagement
7
Markentreue
7
Social relations
7
Soziale Beziehungen
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Website
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Brand communities
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Social commerce
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71
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71
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Wirtz, Bernd W.
3
Guzman, Francisco
2
Göttel, Vincent
2
Kennedy, Eric
2
Luo, Xin
2
Stavros, Constantino
2
Ullrich, Sebastian
2
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Bai, Lijuan
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bendoni, Wendy K.
1
Bigné Alcañiz, J. Enrique
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Chen, Shengjun
1
Chen, Xiayu
1
Chipp, Kerry Fiona
1
Chu, Xiumin
1
Chun, Wootae
1
Cicek, Mesut
1
Cooper, Tony
1
Cortese, Juliann
1
Czarnecka, Barbara
1
Daiser, Peter
1
De Vita, Jennifer
1
Dennhardt, Severin
1
Dens, Nathalie
1
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Journal of electronic commerce research : JECR
The journal of product & brand management
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
106
Journal of retailing and consumer services
95
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
55
Technological forecasting & social change : an international journal
55
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
Marketing intelligence & planning
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
27
Psychology & marketing
26
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
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ECONIS (ZBW)
71
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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