//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Internationales Marketing
190
International marketing
185
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
46
Markenführung
46
Globalisierung
30
Welt
27
World
27
Marketing management
26
Marketingmanagement
26
Globalization
25
Multinationales Unternehmen
25
Transnational corporation
25
Markenimage
24
Beziehungsmarketing
18
Export
18
Relationship marketing
18
China
17
Emerging economies
17
Schwellenländer
17
Cultural identity
15
Firm performance
15
Kulturelle Identität
15
Unternehmenserfolg
15
International market entry
14
Internationaler Markteintritt
14
USA
14
United States
14
Brand
12
Deutschland
12
Germany
11
Markenartikel
11
Markenpolitik
11
global brands
11
Export sector
9
Exportwirtschaft
9
KMU
9
SME
9
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
22
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Hochschulschrift
1
Language
All
English
22
German
2
Author
All
Alden, Dana
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Kumar, V.
2
Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Borah, Sourav Bikash
1
Chen, Jie
1
Chen, Qimei
1
Cleff, Thomas
1
Coulter, Robin A.
1
Du, Yunzhou
1
El Banna, Alia
1
Fong, Cher Min
1
Gisbergen, Marnix S. van
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Hegner, Sabrina
1
Heinberg, Martin
1
Hill, Ronald Paul
1
Hu, Miao
1
Iacobucci, Dawn
1
Kahle, Lynn R.
1
Kaynak, Erdener
1
Kelley, James B.
1
Ketelaar, Paul E.
1
Kim, Moon-Yong
1
Krishnan, Vijaykumar
1
Lee, Chun-ling
1
Lee, Julie A.
1
Limon, Yonca
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Magnusson, Peter
1
more ...
less ...
Published in...
All
Journal of euromarketing
Journal of international marketing
SpringerLink / Bücher
International marketing review
23
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
11
Journal of international consumer marketing
11
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
Journal of marketing
4
Journal of retailing and consumer services
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Going global: implementing international business operations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of the Academy of Marketing Science
2
Routledge studies in marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
4
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
7
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
8
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
9
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->