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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
207
Markenimage
207
Consumer behaviour
155
Konsumentenverhalten
155
Brand management
132
Markenführung
132
Brand
66
Markenartikel
66
Internet marketing
26
Online-Marketing
26
Advertising effects
24
Werbewirkung
24
Fashion
23
Mode
23
Luxury goods
20
Luxusgüter
20
Marketing management
19
Marketingmanagement
19
Customer satisfaction
17
Kundenzufriedenheit
17
Viral marketing
17
Virales Marketing
17
Bekleidung
16
Clothing
16
brand equity
16
Designation of origin
15
Herkunftsbezeichnung
15
Hotel industry
14
Hotellerie
14
USA
14
United States
13
Destination management
12
Destinationsmanagement
12
Emotion
12
Personality psychology
12
Persönlichkeitspsychologie
12
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English
66
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Loureiro, Sandra Maria Correia
3
Bilro, Ricardo Godinho
2
Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Puzakova, Marina
2
Šerić, Maja
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Assaker, Guy
1
Bahtiar Mohamad
1
Berenguer Contrí, Gloria
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Büdeyri-Turan, Işıl
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Cho, Su Yeon
1
Choi, Yun Jung
1
Choi, Yunmi
1
Chopra, Anjali
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
Durif, Fabien
1
El Haddad, Rania
1
Erdoğmuş, İrem
1
Esmaeilpour, Fariba
1
Fitriati, Rachma
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
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Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
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Gil Saura, Irene
1
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
143
The journal of product & brand management
95
The journal of brand management : an international journal
93
Journal of retailing and consumer services
87
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
30
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing communications
22
Journal of strategic marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of consumer studies
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
66
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
9
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
10
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
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