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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
871
Konsumentenverhalten
871
Fashion
132
Mode
132
Beziehungsmarketing
112
Customer satisfaction
103
Kundenzufriedenheit
103
Brand image
99
Brand management
99
Markenführung
99
Markenimage
99
Clothing
89
Bekleidung
88
Dienstleistungsqualität
86
Service quality
86
United States
81
Hotel industry
77
Hotellerie
77
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72
Market research
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Marktforschung
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Clothing industry
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Internet marketing
60
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Online-Handel
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Advertising effects
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Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kumar, V.
3
Lee, Seonjeong
3
Lennon, Sharron J.
3
Line, Nathaniel D.
3
Seock, Yoo-kyoung
3
Tanford, Sarah
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Clark, Ronald A.
2
Gijsbrechts, Els
2
Goh, Ben
2
Hodges, Nancy
2
Hustvedt, Gwendolyn
2
Jung, Jaehee
2
Kang, Ju-Young M.
2
Kim, Jieun
2
Kim, Jihyun
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Minjeong
2
Kinley, Tammy R.
2
Lee, Hyun-hwa
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Mortimer, Gary
2
O'Connor, Peter
2
Park, Jihye
2
Qu, Hailin
2
Shoukat, Muhammad Haroon
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Tang, Liang
2
Thomas, Jane Boyd
2
Abubakar, Binta
1
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
522
Journal of business research : JBR
417
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
The journal of product & brand management
112
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
85
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
82
International journal of contemporary hospitality management
79
Cogent business & management
76
International journal of retail & distribution management
75
Journal of retailing
73
International journal of consumer studies
69
Journal of marketing
69
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
Services marketing quarterly
64
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
63
The international review of retail, distribution and consumer research
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
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ECONIS (ZBW)
189
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189
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
7
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
8
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
9
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
10
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
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