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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Youth"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Subject
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Brand
Consumer behaviour
Youth
Konsumentenverhalten
571
Fashion
219
Mode
218
USA
198
United States
197
Clothing industry
152
Bekleidungsindustrie
151
Beziehungsmarketing
151
Relationship marketing
151
Brand management
146
Markenführung
146
Clothing
125
Bekleidung
121
Brand image
116
Markenimage
116
Marketing management
107
Marketingmanagement
107
Social Web
97
Social web
97
Textile distribution
83
Textilhandel
83
Markenartikel
82
Internet marketing
72
Online-Marketing
72
Marketing
69
Customer satisfaction
68
Kundenzufriedenheit
68
Online retailing
66
Online-Handel
66
Luxury goods
63
Luxusgüter
63
Innovation
55
Lieferantenmanagement
54
Supplier relationship management
54
Einzelhandel
53
Retail trade
53
Advertising
49
Viral marketing
49
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Online availability
All
Undetermined
277
Free
16
Type of publication
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Article
600
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
604
Collection of articles of several authors
4
Sammelwerk
4
Fallstudie
1
Language
All
Bulgarian
English
Hungarian
Malay (macrolanguage)
Author
All
Phau, Ian
9
Grewal, Dhruv
7
Kumar, V.
7
Lennon, Sharron J.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Yan, Ruoh-nan
5
Ailawadi, Kusum L.
4
Chattaraman, Veena
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Johnson, Kim K. P.
4
Kannan, P. K.
4
Khare, Arpita
4
Lee, Yuri
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Sadachar, Amrut
4
Steenkamp, Jan-Benedict E. M.
4
Thomas, Jane Boyd
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
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Published in...
All
Journal of fashion marketing and management
Journal of marketing
Journal of business research : JBR
2,037
Journal of retailing and consumer services
1,949
International journal of consumer studies
778
International journal of hospitality management
730
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of brand management : an international journal
455
The journal of product & brand management
419
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
377
Journal of marketing research : JMR
352
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Journal of travel and tourism marketing
330
Journal of international consumer marketing
327
Journal of marketing management : MM
321
Tourism management : research, policies, practice
314
Journal of retailing
308
Young consumers : insight and ideas for responsible marketers
308
Journal of marketing communications
306
Cogent business & management
302
International journal of retail & distribution management
296
Marketing letters : a journal of research in marketing
296
The international review of retail, distribution and consumer research
294
The journal of consumer marketing
293
Journal of the Academy of Marketing Science
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of consumer behaviour : an international research review
286
Marketing intelligence & planning
286
Journal of economic psychology : research in economic psychology and behavioral economics
267
Journal of business ethics : JOBE
265
Technological forecasting & social change : an international journal
265
International journal of contemporary hospitality management
263
The journal of services marketing
261
Journal of hospitality marketing & management
252
Food policy : economics planning and politics of food and agriculture
246
Journal of food products marketing
234
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Source
All
ECONIS (ZBW)
604
Showing
1
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10
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604
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
7
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
8
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
9
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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