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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Cassidy, Tracy Diane"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Theorie
Marketing
9
Consumer behaviour
8
Fashion
4
Marketing management
4
Marketingmanagement
4
Mode
4
Theory
4
Distribution channel
3
USA
3
United States
3
Vertriebsweg
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Bekleidung
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Brand extension
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Brand management
2
Clothing
2
Distribution <Physische Distribution>
2
Einzelhandel
2
Handel
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Markentransfer
2
Online retailing
2
Online-Handel
2
Retail trade
2
Social Web
2
Social web
2
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2
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1
Advertising effects
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Bekleidungsindustrie
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Brand fit
1
Brand image
1
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1
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Anning-Dorson, Thomas
Cassidy, Tracy Diane
Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kim, Jieun
3
Kim, Jihyun
3
Phau, Ian
3
Zhuang, Guijun
3
Baker, Thomas L.
2
Herndon, Neil C.
2
Kang, Ju-Young M.
2
Kim, HaeJung
2
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2
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2
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2
Tokman, Mert
2
Abril Barrie, Carmen
1
Agnihotri, Raj
1
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1
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1
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1
Almaguer Buentello, Daniel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Anderson, Rolph E.
1
Arroyo-Cañada, Francisco-Javier
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Binninger, Franz-Michael
1
Bodenbach, Bernd F.
1
Boyd, Tom
1
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1
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Journal of fashion marketing and management
Journal of marketing channels : ... distribution systems, strategy, and management
Theorie und Forschung
Schriftenreihe Marketing, Management
26
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
Review of marketing research
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Psychology & marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
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ECONIS (ZBW)
12
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness : shopping orientation and loyalty intention
Lee, Hyun-hwa
;
Kim, Jihyun
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
4
,
pp. 281-312
Persistent link: https://www.econbiz.de/10008729035
Saved in:
4
Youth identity ownership from a fashion
marketing
perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
5
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
6
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
7
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
8
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
9
"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Kim, Jihyun
;
Lee, Hyun-hwa
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10010347439
Saved in:
10
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
1
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