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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Schriftenreihe Marketing Management"
~isPartOf:"Theorie und Forschung"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Theorie"
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Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Marketing
Theorie
Consumer behaviour
94
Fashion
79
Mode
79
Brand management
68
Markenführung
68
Bekleidungsindustrie
40
Clothing industry
40
Brand image
34
Markenimage
34
Luxury goods
33
Luxusgüter
33
Brand
32
Markenartikel
31
Textile distribution
30
Textilhandel
30
Clothing
28
Relationship marketing
28
Bekleidung
27
Social Web
25
Social web
25
Internet marketing
21
Online-Marketing
21
Marketing management
20
Marketingmanagement
20
USA
20
United States
19
E-commerce
12
Einzelhandel
12
Electronic Commerce
12
Online retailing
12
Online-Handel
12
Retail trade
12
Theory
12
Deutschland
11
Germany
10
Market research
10
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100
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102
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Hochschulschrift
6
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6
Bibliografie enthalten
5
Bibliography included
5
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3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Aufsatzsammlung
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102
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25
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Pepels, Werner
11
Wiedmann, Klaus-Peter
5
Baier, Daniel
3
Kim, Jieun
3
Phau, Ian
3
Hennigs, Nadine
2
Kang, Ju-Young M.
2
Kim, HaeJung
2
Kim, Jiyoung
2
Lee, Hyun-hwa
2
Lee, Yuri
2
Lennon, Sharron J.
2
Siebels, Astrid
2
Agrawal, Durgesh Kumar
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Almaguer Buentello, Daniel
1
Amubode, Adetoun Adedotun
1
Andreu Domingo, David
1
Anning-Dorson, Thomas
1
Arroyo-Cañada, Francisco-Javier
1
Bachmann, Frank
1
Bailey, Lauren R.
1
Bakış, Selen
1
Bang Nguyen Viet
1
Bardey, Aurore
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Binninger, Franz-Michael
1
Bodenbach, Bernd F.
1
Bonsón-Fernández, Rocío
1
Bradshaw, Amanda S.
1
Brand, Jörg-Dieter
1
Braun, Kerstin
1
Büdeyri-Turan, Işıl
1
Cantoni, Lorenzo
1
Carduck, Juliane
1
Carey, Lindsey
1
Cassidy, Tracy Diane
1
Cauberghe, Verolien
1
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Journal of fashion marketing and management
Schriftenreihe Marketing Management
Theorie und Forschung
Journal of business research : JBR
1,469
Journal of retailing and consumer services
1,087
SpringerLink / Bücher
830
Industrial marketing management : the international journal for industrial and high-tech firms
594
European Journal of Marketing
462
International journal of hospitality management
438
The journal of product & brand management
347
The journal of brand management : an international journal
334
Gabler Edition Wissenschaft
332
Journal of the Academy of Marketing Science
329
Europäische Hochschulschriften / 5
328
European journal of marketing : EJM
298
Journal of marketing
296
Psychology & marketing
291
Journal of strategic marketing
286
Journal of marketing management : MM
280
The journal of services marketing
278
Asia Pacific journal of marketing and logistics
259
European journal of operational research : EJOR
258
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
258
Management science : journal of the Institute for Operations Research and the Management Sciences
256
Marketing intelligence & planning
254
The journal of business & industrial marketing
248
Journal of marketing research : JMR
246
Journal of marketing communications
236
The service industries journal
236
Journal of travel and tourism marketing
235
Springer eBook Collection / Business and Economics
225
Journal of retailing
215
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
211
Tourism management : research, policies, practice
207
International journal of production economics
206
Journal of Food Distribution Research
205
International journal of contemporary hospitality management
200
Marketing Intelligence & Planning
199
Springer eBook Collection
199
Cogent business & management
195
International journal of internet marketing and advertising : IJIMA
189
Marketing letters : a journal of research in marketing
187
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
179
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ECONIS (ZBW)
125
USB Cologne (EcoSocSci)
4
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1
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10
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129
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
3
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
4
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
7
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
8
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
9
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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