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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Subject
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EU countries
Konsumentenverhalten
Consumer behaviour
676
Brand management
451
Markenführung
451
Brand image
361
Markenimage
361
Brand
237
Markenartikel
234
Fashion
229
Mode
228
Clothing industry
155
Bekleidungsindustrie
154
Beziehungsmarketing
138
Relationship marketing
138
USA
131
United States
129
Clothing
128
Bekleidung
124
Social Web
103
Social web
103
Luxury goods
97
Luxusgüter
97
Textile distribution
85
Textilhandel
85
Internet marketing
76
Online-Marketing
76
Preismanagement
54
Pricing strategy
54
Online retailing
53
Online-Handel
53
Corporate Social Responsibility
52
Corporate social responsibility
52
Marketing management
51
Emotion
50
Marketingmanagement
50
Advertising effects
48
Werbewirkung
48
Personality psychology
46
Persönlichkeitspsychologie
46
Einzelhandel
43
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Online availability
All
Undetermined
357
Free
12
Type of publication
All
Article
672
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Aufsatz in Zeitschrift
680
Collection of articles of several authors
7
Sammelwerk
7
Case study
1
Fallstudie
1
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Language
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English
Author
All
Guzman, Francisco
9
Lennon, Sharron J.
7
Phau, Ian
7
Chattaraman, Veena
5
Johnson, Kim K. P.
5
Kwon, Wi-suk
5
Veloutsou, Cleopatra
5
Watchravesringkan, Kittichai
5
Fetscherin, Marc
4
Jain, Sheetal
4
Kang, Jiyun
4
Khare, Arpita
4
Lee, Yuri
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Bhaduri, Gargi
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Coker, Kesha K.
3
Costa, Marconi Freitas da
3
De Chernatony, Leslie
3
Hegner, Sabrina
3
Hodges, Nancy
3
Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Maxwell, Sarah
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Paswan, Audhesh K.
3
Peters, Cara Okleshen
3
Rindell, Anne
3
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Published in...
All
Journal of fashion marketing and management
The journal of product & brand management
Journal of business research : JBR
2,009
Journal of retailing and consumer services
1,934
Intereconomics : review of European economic policy
1,372
Journal of common market studies : JCMS
999
International journal of consumer studies
766
International journal of hospitality management
731
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
534
Energy economics
436
Technological forecasting & social change : an international journal
425
Applied economics letters
415
Economic modelling
405
Asia Pacific journal of marketing and logistics
392
European research studies
374
European economic review : EER
373
Economics letters
359
The journal of brand management : an international journal
358
European journal of marketing : EJM
356
Food policy : economics planning and politics of food and agriculture
348
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Tourism management : research, policies, practice
314
Cogent business & management
310
Journal of marketing management : MM
308
Journal of international money and finance
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
290
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
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Source
All
ECONIS (ZBW)
680
Showing
1
-
10
of
680
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
8
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
9
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
10
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
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