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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"McCormick, Helen"
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
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Marketing
8
Consumer behaviour
4
Fashion
4
Konsumentenverhalten
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Marketing management
4
Marketingmanagement
4
Mode
4
Theorie
4
Theory
4
Brand management
3
Markenführung
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Textile distribution
3
Textilhandel
3
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2
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2
Distribution <Physische Distribution>
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2
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Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
McCormick, Helen
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
5
Baier, Daniel
3
Bodenbach, Bernd F.
3
Kim, Jieun
3
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2
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Lee, Yuri
2
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Magrath, Victoria
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Perry, Patsy
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1
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1
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Journal of fashion marketing and management
Theorie und Forschung
Schriftenreihe Marketing, Management
43
Arbeitspapier / Institut für Marketing, Universität Mannheim
22
Review of marketing research
16
Theorie und Forschung / Wirtschaftswissenschaften
12
Legends in marketing
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
8
International Marketing Review
8
Schriftenreihe Marketing Management
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business research : JBR
7
Marketing : ZFP ; journal of research and management
7
SAGE library in marketing
7
The journal of brand management : an international journal
6
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
6
Journal of international consumer marketing
5
Organisation und praktische Anwendung
5
Psychology & marketing
5
Grundlagen des After Sales Marketing
4
International journal of consumer studies
4
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Management Know-how
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
New business line / Marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Schriftenreihe Marketing-Management
3
SpringerLink / Bücher
3
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
2
Beiträge der Fachhochschule für Wirtschaft
2
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
4
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Marketing
design elements of mobile fashion retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 115-134
Persistent link: https://www.econbiz.de/10009732055
Saved in:
3
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
4
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
5
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
6
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
7
Branding design elements of mobile fashion retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10009732058
Saved in:
8
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi-channel environment
Lee, Hyun-hwa
;
Kim, Jihyun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10003737171
Saved in:
10
Einführung in die Denkhaltung und Aktivitätenbereiche des
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000823065
Saved in:
1
2
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