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~isPartOf:"Journal of fashion marketing and management"
~language:"eng"
~subject:"Corporate Social Responsibility"
~subject:"Marketing management"
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Corporate Social Responsibility
Marketing management
Brand image
54
Markenimage
54
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
28
Markenführung
28
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Clothing industry
5
Internet marketing
5
Online-Marketing
5
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
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Brand loyalty
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Brand personality
3
China
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Corporate social responsibility
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Einzelhandel
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Frauen
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India
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Indien
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Bang Nguyen Viet
1
Cho, Eunjoo
1
Dang Huu Phuc
1
Hawley, Jana M.
1
Hoa Pham
1
Lee, Seung-eun
1
Manlow, Veronica
1
Nobbs, Karinna
1
Phau, Ian
1
Schanski, Morgan
1
Sung, Billy
1
Teah, Kevin
1
Tong, Xiao
1
Touchette, Ben
1
Youn, Song-yi
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Journal of fashion marketing and management
Journal of business research : JBR
46
The journal of product & brand management
39
The journal of brand management : an international journal
33
European journal of marketing : EJM
17
Journal of business ethics : JOBE
17
Journal of marketing communications
16
Journal of strategic marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of marketing management : MM
11
Cogent business & management
10
Journal of marketing
10
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
International marketing review
8
International review on public and non-profit marketing
8
Journal of global marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Asia Pacific journal of marketing and logistics
6
European research studies
6
International journal of hospitality management
6
Journal of marketing for higher education
6
Journal of promotion management : JPM
6
Psychology & marketing
6
The marketing review
6
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Business horizons
4
Corporate communications : an international journal
4
Corporate social responsibility and environmental management
4
Global business review
4
International journal of advertising : the review of marketing communications
4
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing research : JMR
4
Journal of retailing
4
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ECONIS (ZBW)
6
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
3
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
4
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
5
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
6
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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