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~isPartOf:"Journal of fashion marketing and management"
~subject:"China"
~subject:"Clothing industry"
~subject:"Fashion"
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Search: subject_exact:"Markenidentität"
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China
Clothing industry
Fashion
Brand image
54
Markenimage
54
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
28
Markenführung
28
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Internet marketing
5
Online-Marketing
5
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Brand personality
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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3
Einzelhandel
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Frauen
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India
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Indien
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25
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Kim, HaeJung
2
Lee, Yuri
2
Warnaby, Gary
2
Aagerup, Ulf
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bakış, Selen
1
Barnes, Liz
1
Behrens, Stefan
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Carduck, Juliane
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Cho, Eunjoo
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Choi, Yun Jung
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Coates, Nigel
1
Contreras, Luis Ortega
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Danbury, Annie
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Doss, Farrell
1
Geissinger, Andrea
1
Hanslin, Kamilla
1
Harradine, Rod
1
Hawley, Jana M.
1
Hennigs, Nadine
1
Hsu, Li-Chun
1
Ismail, Ahmed Regeh
1
Jung, Hye Jung
1
Kanthavanich, Poramate
1
Kim, Hyeonsoo
1
Kim, Jiyoung
1
Kitapçı, Hakan
1
Klarmann, Christiane
1
Laurell, Christofer
1
Lee, Seung-eun
1
Leung, Xi Y.
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Li, Ning
1
McKneely, Brittany
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Nik Mohd Hazrul Nik Hashim
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Nor Rahimy Khalid
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Parrott, Guy
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Rashid, Arooj
1
Razzaque, Mohammed Abdur
1
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Journal of fashion marketing and management
Journal of business research : JBR
29
The journal of brand management : an international journal
16
Asia Pacific journal of marketing and logistics
15
Journal of retailing and consumer services
15
Journal of global marketing
12
Journal of international consumer marketing
10
Journal of travel and tourism marketing
10
The journal of product & brand management
10
Journal of global fashion marketing : JGfM
9
Tourism management : research, policies, practice
8
Cogent business & management
7
The journal of consumer marketing
7
International marketing review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Marketing intelligence & planning
5
Psychology & marketing
5
Australasian marketing journal
4
International journal of business and globalisation : IJBG
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
Asian Academy of Management journal : AAMJ
2
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
International journal of management practice : IJMP
2
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ECONIS (ZBW)
25
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
7
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
8
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
9
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
10
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
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