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~isPartOf:"Journal of financial economics"
~isPartOf:"Journal of retailing and consumer services"
~language:"cat"
~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand management
Relationship marketing
Consumer behaviour
1,940
Konsumentenverhalten
1,939
Theorie
972
Theory
972
USA
945
United States
945
Einzelhandel
673
Retail trade
673
Beziehungsmarketing
585
Börsenkurs
484
Share price
484
Capital income
457
Kapitaleinkommen
457
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
334
Dienstleistungsqualität
333
CAPM
319
Markenführung
287
Portfolio selection
265
Portfolio-Management
265
Corporate governance
251
Estimation
251
Schätzung
251
Corporate Governance
250
Brand image
243
Markenimage
243
Führungskräfte
237
Managers
237
Social Web
221
Social web
221
Takeover
208
Übernahme
208
Anlageverhalten
207
Behavioural finance
207
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206
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8
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768
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770
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Park, Jungkun
13
Prentice, Catherine
12
Lombart, Cindy
9
Klaus, Philipp
7
Hollebeek, Linda D.
6
Khan, Imran
6
Louis, Didier
6
Loureiro, Sandra Maria Correia
6
Molinillo, Sebastian
6
Mortimer, Gary
6
Quach, Sara
6
Thaichon, Park
6
Agag, Gomaa
5
Dawes, John
5
Hyun, Hyowon
5
Japutra, Arnold
5
Rana, Nripendra P.
5
Baumann, Chris
4
Casidy, Riza
4
Das, Gopal
4
Dhir, Amandeep
4
Elms, Jonathan
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Jebarajakirthy, Charles
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Paul, Justin
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Abdelmoety, Ziad Hassan
3
Ahn, Jiseon
3
Anaya-Sánchez, Rafael
3
Arndt, Aaron D.
3
Bilgihan, Anil
3
Borges, Adilson
3
Cambra-Fierro, Jesús
3
Carlson, Jamie
3
Cheah, Jun-Hwa
3
Cliquet, Gérard
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of financial economics
Journal of retailing and consumer services
Journal of business research : JBR
1,111
The journal of brand management : an international journal
578
Industrial marketing management : the international journal for industrial and high-tech firms
484
The journal of product & brand management
397
International journal of hospitality management
341
Journal of strategic marketing
249
The journal of services marketing
243
Journal of the Academy of Marketing Science
230
The journal of business & industrial marketing
219
The service industries journal
218
European journal of marketing : EJM
198
Journal of marketing
190
Psychology & marketing
186
Asia Pacific journal of marketing and logistics
184
Marketing intelligence & planning
176
Journal of marketing management : MM
172
Tourism management : research, policies, practice
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
Journal of travel and tourism marketing
153
International journal of contemporary hospitality management
152
Journal of retailing
145
International journal of electronic customer relationship management : IJECRM
144
Cogent business & management
134
Journal of hospitality marketing & management
132
Journal of marketing communications
130
Journal of service research : JSR
119
Marketing letters : a journal of research in marketing
113
Journal of service management
112
International journal of retail & distribution management
109
Services marketing quarterly
109
Business horizons
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
International journal of internet marketing and advertising : IJIMA
104
The international review of retail, distribution and consumer research
101
Journal of marketing research : JMR
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
95
The IUP journal of brand management : IJBRM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
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ECONIS (ZBW)
770
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1
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770
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
6
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
7
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
10
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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