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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand image"
~subject:"Employee retention"
~subject:"Personal banking"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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| 6 applied filters
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Subject
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Brand image
Employee retention
Personal banking
Beziehungsmarketing
185
Relationship marketing
185
Consumer behaviour
96
Konsumentenverhalten
96
Customer satisfaction
81
Kundenzufriedenheit
81
Dienstleistungsqualität
66
Service quality
66
Hotel industry
39
Hotellerie
39
Brand management
22
Confidence
22
Gastronomie
22
Markenführung
22
Restaurant industry
22
Vertrauen
22
Financial services
21
Finanzdienstleistung
21
Markenimage
21
Viral marketing
18
Virales Marketing
18
loyalty
18
Bank
16
Beschwerdemanagement
14
Complaint management
14
customer loyalty
14
Social Web
13
Social web
13
Gastgewerbe
12
Hospitality industry
12
Emotion
11
trust
11
Brand
10
Hospital
10
Krankenhaus
10
Markenartikel
10
Privatkundengeschäft
10
satisfaction
10
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Undetermined
23
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Article
37
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Aufsatz in Zeitschrift
Article in journal
37
Case study
1
Fallstudie
1
Language
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English
37
Author
All
Durkin, Mark
2
Rather, Raouf Ahmad
2
Rodríguez del Bosque, Ignacio A.
2
Šerić, Maja
2
Al-Hawari, Mohd Ahmad
1
Aspara, Jaakko
1
Assaker, Guy
1
Bani-Melhem, Shaker
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Boateng, Sheena Lovia
1
Caruana, Albert
1
Chi, Christina Geng-Qing
1
Clark, Victoria
1
Crowe, Joe
1
Devlin, James
1
El Haddad, Rania
1
El-Manstrly, Dahlia
1
Fong, Lawrence Hoc Nang
1
Gil Saura, Irene
1
Goh, Ben
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Hansen, Håvard
1
Haobin, Ye Ben
1
Huang, Yi-Jhan
1
Huffman, Lynn
1
Huiyue, Ye
1
Jin, Naehyun Paul
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Seonjeong
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
1
Liu, Tsung-Chi
1
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Published in...
All
Journal of financial services marketing : JFSM
Journal of hospitality marketing & management
Journal of business research : JBR
110
Journal of retailing and consumer services
82
The journal of product & brand management
78
The journal of brand management : an international journal
70
International journal of hospitality management
44
Asia Pacific journal of marketing and logistics
32
Cogent business & management
28
The international journal of bank marketing : IJBM
27
Psychology & marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of travel and tourism marketing
25
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Journal of strategic marketing
21
International journal of internet marketing and advertising : IJIMA
18
The journal of services marketing
18
International journal of contemporary hospitality management
16
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of business & industrial marketing
14
Global business review
13
Journal of marketing communications
13
Journal of service management
13
The service industries journal
13
Journal of business ethics : JOBE
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
European journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The international review of retail, distribution and consumer research
10
Die Bank
9
European research studies
9
International review on public and non-profit marketing
9
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Source
All
ECONIS (ZBW)
37
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1
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37
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date (oldest first)
1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
5
Customer incivility and frontline employees' revenge intentions : interaction effects of employee empowerment and turnover intentions
Bani-Melhem, Shaker
;
Quratulain, Samina
;
Al-Hawari, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012256145
Saved in:
6
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
7
Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy
;
O'Connor, Peter
;
El Haddad, Rania
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
Saved in:
8
Developing relationship quality in economy hotels : the role of perceived justice, service quality, and commercial friendship
Chi, Christina Geng-Qing
;
Wen, Biyan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 1027-1051
Persistent link: https://www.econbiz.de/10012384387
Saved in:
9
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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