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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Food consumption"
~subject:"Online-Marketing"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Food consumption
Online-Marketing
Werbung
Consumer behaviour
526
Konsumentenverhalten
526
Advertising effects
135
Werbewirkung
135
Advertising
100
Brand management
92
Markenführung
92
Brand image
89
Markenimage
89
Internet marketing
74
Food
65
Lebensmittel
65
Social Web
50
Social web
50
Marketing management
43
Marketingmanagement
43
Brand
38
Markenartikel
38
Viral marketing
38
Virales Marketing
38
Lebensmittelkonsum
31
Bio-Lebensmittel
30
Organic food
30
USA
30
United States
30
Beziehungsmarketing
29
Corporate Social Responsibility
29
Corporate social responsibility
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Relationship marketing
29
consumer behavior
26
Emotion
25
Willingness to pay
25
Zahlungsbereitschaftsanalyse
25
advertising
24
Product labelling
23
Warenkennzeichnung
23
Ernährungsindustrie
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9
Type of publication
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Article
174
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Aufsatz in Zeitschrift
Article in journal
174
Language
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English
174
Author
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Kim, Soojung
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Lee, Joonghwa
3
Muehling, Darrel D.
3
Varan, Duane
3
Antheunis, Marjolijn L.
2
Dalakas, Vassilis
2
Henryks, Joanna
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turri, Anna M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wansink, Brian
2
Weber, T. J.
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Aamir, Musa
1
Abdullahi Iliyasu
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Huzaifa
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Kurdi, Barween
1
Al Shurideh, Muhammad
1
Alhajsaleh, Nael
1
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Published in...
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Journal of food products marketing
Journal of marketing communications
Journal of business research : JBR
280
Journal of retailing and consumer services
191
International journal of advertising : the review of marketing communications
147
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of advertising research
82
International journal of consumer studies
81
International journal of hospitality management
81
Journal of promotion management : innovations in planning and applied research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
61
Psychology & marketing
59
The journal of product & brand management
54
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
51
Cogent business & management
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Food policy : economics planning and politics of food and agriculture
46
Asia Pacific journal of marketing and logistics
43
Journal of advertising
43
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of international consumer marketing
39
Electronic commerce research
37
Journal of marketing research : JMR
36
The journal of brand management : an international journal
36
The journal of consumer marketing
36
Young consumers : insight and ideas for responsible marketers
36
European journal of marketing : EJM
34
Marketing letters : a journal of research in marketing
34
Tourism management : research, policies, practice
34
Journal of marketing management : MM
32
Marketing intelligence & planning
32
Information systems research : ISR
31
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ECONIS (ZBW)
174
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174
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41
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
42
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
43
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
44
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
45
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
46
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
47
Drone images versus terrain images in advertisements : images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo
;
Black, Matthew
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10012203384
Saved in:
48
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
Saved in:
49
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
50
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
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