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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Food consumption"
~subject:"Online-Marketing"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Food consumption
Online-Marketing
Werbung
Consumer behaviour
526
Konsumentenverhalten
526
Advertising effects
135
Werbewirkung
135
Advertising
100
Brand management
92
Markenführung
92
Brand image
89
Markenimage
89
Internet marketing
74
Food
65
Lebensmittel
65
Social Web
50
Social web
50
Marketing management
43
Marketingmanagement
43
Brand
38
Markenartikel
38
Viral marketing
38
Virales Marketing
38
Lebensmittelkonsum
31
Bio-Lebensmittel
30
Organic food
30
USA
30
United States
30
Beziehungsmarketing
29
Corporate Social Responsibility
29
Corporate social responsibility
29
Relationship marketing
29
consumer behavior
26
Emotion
25
Willingness to pay
25
Zahlungsbereitschaftsanalyse
25
advertising
24
Product labelling
23
Warenkennzeichnung
23
Ernährungsindustrie
22
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Undetermined
138
Free
9
Type of publication
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Article
174
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
174
Language
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English
174
Author
All
Kim, Soojung
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Lee, Joonghwa
3
Muehling, Darrel D.
3
Varan, Duane
3
Antheunis, Marjolijn L.
2
Dalakas, Vassilis
2
Henryks, Joanna
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turri, Anna M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wansink, Brian
2
Weber, T. J.
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Aamir, Musa
1
Abdullahi Iliyasu
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Huzaifa
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Kurdi, Barween
1
Al Shurideh, Muhammad
1
Alhajsaleh, Nael
1
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Published in...
All
Journal of food products marketing
Journal of marketing communications
Journal of business research : JBR
270
Journal of retailing and consumer services
191
International journal of advertising : the review of marketing communications
134
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the quarterly review of marketing communications
83
International journal of consumer studies
81
International journal of hospitality management
81
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
61
Psychology & marketing
57
The journal of product & brand management
54
International journal of electronic marketing and retailing : IJEMR
51
Journal of internet commerce
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Food policy : economics planning and politics of food and agriculture
46
Asia Pacific journal of marketing and logistics
43
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of advertising
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of marketing
39
Journal of international consumer marketing
38
Electronic commerce research
37
Journal of marketing research : JMR
36
The journal of consumer marketing
36
Young consumers : insight and ideas for responsible marketers
36
European journal of marketing : EJM
34
Marketing letters : a journal of research in marketing
34
Tourism management : research, policies, practice
34
The journal of brand management : an international journal
33
Journal of marketing management : MM
32
Marketing intelligence & planning
32
Information systems research : ISR
31
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ECONIS (ZBW)
174
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1
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174
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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