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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Marketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Einkaufsverhalten"
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Online-Marketing
USA
Consumer behaviour
526
Konsumentenverhalten
526
Advertising effects
135
Werbewirkung
135
Advertising
100
Werbung
98
Brand management
92
Markenführung
92
Brand image
89
Markenimage
89
Internet marketing
74
Food
65
Lebensmittel
65
Social Web
50
Social web
50
Marketing management
43
Marketingmanagement
43
Brand
38
Markenartikel
38
Viral marketing
38
Virales Marketing
38
Food consumption
31
Lebensmittelkonsum
31
Bio-Lebensmittel
30
Organic food
30
United States
30
Beziehungsmarketing
29
Corporate Social Responsibility
29
Corporate social responsibility
29
Relationship marketing
29
consumer behavior
26
Emotion
25
Willingness to pay
25
Zahlungsbereitschaftsanalyse
25
advertising
24
Product labelling
23
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23
Ernährungsindustrie
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6
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Article
103
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Case study
Article in journal
103
Language
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English
103
Author
All
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Barber, Nelson
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Taylor, D. Christopher
2
Varnali, Kaan
2
Weber, T. J.
2
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alimova, Nasiba
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Arnone, Carol
1
Ashley, Christy
1
Atkin, Thomas
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barber, Nelson A.
1
Bartels, Jos
1
Beaudreault, Amy R.
1
Belanche, Daniel
1
Beneke, Justin
1
Bergiel, Blaise
1
Bernstein, Donald
1
Bishop, Melissa M.
1
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Published in...
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Journal of food products marketing
Journal of marketing communications
Journal of business research : JBR
245
Journal of retailing and consumer services
216
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
International journal of internet marketing and advertising : IJIMA
122
International journal of hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Psychology & marketing
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
International journal of consumer studies
64
Journal of internet commerce
60
The journal of product & brand management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of promotion management : innovations in planning and applied research
55
International journal of electronic marketing and retailing : IJEMR
52
Journal of international consumer marketing
51
The journal of consumer marketing
51
Journal of marketing
47
International journal of retail & distribution management
44
Journal of advertising research
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
Cogent business & management
43
Journal of the Academy of Marketing Science
43
Young consumers : insight and ideas for responsible marketers
41
Asia Pacific journal of marketing and logistics
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of electronic commerce research : JECR
40
Journal of promotion management : JPM
40
International journal of advertising : the quarterly review of marketing communications
39
International journal of contemporary hospitality management
39
Journal of travel and tourism marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of hospitality marketing & management
38
The American economic review
38
Electronic commerce research
36
Journal of marketing research : JMR
36
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ECONIS (ZBW)
103
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1
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103
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
9
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
10
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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