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~isPartOf:"Journal of food products marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
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Consumer behaviour
Decision under uncertainty
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Marketing management
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Marketingmanagement
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22
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18
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9
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Journal of food products marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
The marketing review
10
Journal of Islamic marketing
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
23
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Determinants of consumer preferences for honey in the Democratic Republic of Congo
Gyau, Amos
;
Akalakou, Claude
;
Degrande, Ann
;
Biloso, …
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10010465709
Saved in:
3
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
6
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
7
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
8
Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
9
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
10
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru
;
Hsiao, Hsin-I
;
Hsu, Min Chih
;
Ganesh, K.
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
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