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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Search: subject:"Kulturpsychologie"
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Cultural identity
85
Kulturelle Identität
85
Consumer behaviour
46
Konsumentenverhalten
46
International marketing
24
Internationales Marketing
24
National culture
17
Nationalkultur
17
Cross-cultural management
14
Interkulturelles Management
14
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12
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12
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10
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culture
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Brand management
7
Markenführung
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Viral marketing
7
Virales Marketing
7
Beziehungsmarketing
6
Brand image
6
Comparison
6
Markenimage
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Relationship marketing
6
Vergleich
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cultural values
6
Dienstleistungsqualität
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Article
84
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Graue Literatur
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85
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85
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Hewett, Kelly
3
Jafari, Aliakbar
3
Magnusson, Peter
3
Messner, Wolfgang
3
Westjohn, Stanford A.
3
Askegaard, Søren
2
Brettel, Malte
2
Czarnecka, Barbara
2
Eisend, Martin
2
Eisingerich, Andreas B
2
Engelen, Andreas
2
Ghanem, Salma
2
Guo, Xiaoling
2
Kalliny, Morris
2
Keh, Hean Tat
2
Leonidou, Leonidas C.
2
Manrai, Ajay K.
2
Mueller, Barbara
2
Sobh, Rana
2
Surat Teerakapibal
2
Süerdem, Ahmet
2
Thompson, Frauke Mattison
2
Adams, Russell
1
Agarwal, James
1
Ahmadi, Iman
1
Albaum, Gerald
1
Alkire, Linda
1
Allman, Helena F.
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Arnold, Mark J.
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Astvansh, Vivek
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Bae, Young Han
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Bahadir, Berrak
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1
Basu, Shankha
1
Batat, Wided
1
Belk, Russell W.
1
Benmamoun, Mamoun
1
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Journal of global marketing
Journal of international marketing
Marketing theory
Journal of business research : JBR
107
Discussion paper series / IZA
56
Journal of international consumer marketing
56
International business review : the official journal of the European International Business Academy
44
International marketing review
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
Journal of international management
24
Cross cultural & strategic management
21
International journal of business and globalisation : IJBG
20
European journal of international management : EJIM
18
International journal of cross cultural management
18
Working paper
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Tourism management : research, policies, practice
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
Foundations of cross cultural management ; Vol. 4
13
International journal of consumer studies
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of economic psychology : research in economic psychology and behavioral economics
12
Psychology & marketing
12
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ECONIS (ZBW)
85
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1
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85
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date (oldest first)
1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman
;
Habel, Johannes
;
Jia, Miaolai
;
Lee, Nick
; …
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
Saved in:
4
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
5
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
Saved in:
6
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
7
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
8
Cultural drivers of health engagement
Alkire, Linda
;
Myrden, Susan
;
Köcher, Sören
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 90-105
Persistent link: https://www.econbiz.de/10014233457
Saved in:
9
Trust propensity across cultures : the role of collectivism
Westjohn, Stanford A.
;
Magnusson, Peter
;
Franke, George R.
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012872564
Saved in:
10
Cultural differences in an artificial representation of the human emotional brain system : a deep learning study
Messner, Wolfgang
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10013438689
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