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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Markenimage"
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Brand image
288
Markenimage
288
Consumer behaviour
226
Konsumentenverhalten
226
Brand management
176
Markenführung
176
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90
Markenartikel
90
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66
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40
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40
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29
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27
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25
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287
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Pradhan, Debasis
4
Sung, Yongjun
4
Aichner, Thomas
3
Albrecht, Carmen-Maria
3
Coletti, Paolo
3
DelVecchio, Devon
3
Kim, Dong Hoo
3
Kim, Soojin
3
Kuanr, Abhisek
3
Nagar, Komal
3
Um, Nam-Hyun
3
Wang, Xuehua
3
Woodside, Arch G.
3
Yang, Zhilin
3
Aashish, Kumar
2
Al Shurideh, Muhammad
2
Anabila, Peter
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Chrysochou, Polymeros
2
Currás-Pérez, Rafael
2
Delgado-Ballester, Elena
2
Fleck, Nathalie
2
Frankwick, Gary L.
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Gammoh, Bashar S.
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Grohmann, Bianca
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Ju, Ilyoung
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Keller, Kevin Lane
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Meurs, Frank van
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Muehling, Darrel D.
2
Obeidat, Zaid Mohammad Ibrahim
2
Penz, Elfriede
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Journal of global marketing
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
288
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71
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
72
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
73
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
74
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
75
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
76
Visual cognition of fake news : the effects of consumer brand engagement
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Santini, …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 681-701
Persistent link: https://www.econbiz.de/10013371063
Saved in:
77
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
78
Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José
;
Kolotylo, Julia
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
Saved in:
79
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
80
"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin
;
Krishna, Arunima
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
Saved in:
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