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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"Celebrity-Werbung"
~subject:"Kulturelle Identität"
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Search: subject_exact:"Advertising"
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Celebrity-Werbung
Kulturelle Identität
Advertising
115
Werbung
114
Advertising effects
79
Werbewirkung
79
Consumer behaviour
60
Konsumentenverhalten
60
advertising
24
Internet marketing
23
Online-Marketing
23
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Cultural identity
14
Celebrity endorsement
12
Brand
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Psychology of advertising
7
USA
7
United States
7
Werbepsychologie
7
Public relations
6
advertising effectiveness
6
Öffentlichkeitsarbeit
6
Green marketing
5
Perception
5
Print advertising
5
Printwerbung
5
Product Placement
5
Product placement
5
Social Web
5
Social web
5
Wahrnehmung
5
consumer behavior
5
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English
24
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Czarnecka, Barbara
2
Desmarais, Fabrice
2
Arora, Amit
1
Arora, Anshu
1
Avery, Elizabeth Johnson
1
Beerli-Palacio, Asunción
1
Bhakar, Shailja
1
Boyle, Brett
1
Brennan, Ross
1
Choi, Hojoon
1
Choi, Jin-A.
1
Deshpande, Sameer
1
Erdogan, B. Zafer
1
Fowler, Kendra
1
Ghanem, Salma
1
Heiser, Robert S.
1
Hornikx, Jos
1
Hyman, Michael R.
1
Jin, Young Ju
1
Kalliny, Morris
1
Keles, Serap
1
Kim, Bong-chul
1
Kim, Jooyoung
1
Lee, Taejun
1
Lee, Yoon J.
1
Lewis, Robert
1
Liu, Yung-i
1
Manrai, Ajay K.
1
Martín-Santana, Josefa D.
1
Meng, Juan
1
Mueller, Barbara
1
O'Keefe, Daniel J.
1
Pan, Po-Lin
1
Park, Sejin
1
Paul, Justin
1
Premeaux, Shane R.
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Roswinanto, Widyarso
1
Saleem, Salman
1
Schimmelpfennig, Christian
1
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Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
10
International journal of advertising : the review of marketing communications
9
Journal of advertising research
8
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
International marketing review
6
Journal of business research : JBR
6
Journal of international consumer marketing
6
Journal of advertising : official publication of the American Academy of Advertising
4
Handbook of research on international advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Vision : the journal of business perspective
3
Advertising in developing and emerging countries : the economic, political and social context
2
Asian Academy of Management journal : AAMJ
2
Australasian marketing journal
2
European journal of marketing : EJM
2
Global business review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Asia Pacific business
2
Journal of customer behaviour
2
Journal of euromarketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing theory
2
Qualitative market research : an international journal
2
South Asian journal of management : SAJM
2
The IUP journal of marketing management : IJMM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Brand management in emerging markets : theories and practice
1
CIBR research papers
1
Celebrity, convergence and transformation
1
China today series
1
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ECONIS (ZBW)
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
4
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
5
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
6
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
7
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
8
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
9
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
10
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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