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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"Kulturelle Identität"
~subject:"Printwerbung"
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Kulturelle Identität
Printwerbung
Advertising
115
Werbung
114
Advertising effects
79
Werbewirkung
79
Consumer behaviour
60
Konsumentenverhalten
60
advertising
24
Internet marketing
23
Online-Marketing
23
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Cultural identity
14
Celebrity endorsement
12
Celebrity-Werbung
12
Brand
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Psychology of advertising
7
USA
7
United States
7
Werbepsychologie
7
Public relations
6
advertising effectiveness
6
Öffentlichkeitsarbeit
6
Green marketing
5
Perception
5
Print advertising
5
Product Placement
5
Product placement
5
Social Web
5
Social web
5
Wahrnehmung
5
consumer behavior
5
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Article
19
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English
19
Author
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Czarnecka, Barbara
2
Hornikx, Jos
2
Arora, Amit
1
Arora, Anshu
1
Beerli-Palacio, Asunción
1
Boyle, Brett
1
Brennan, Ross
1
Choi, Hojoon
1
Choi, Jin-A.
1
Deshpande, Sameer
1
Desmarais, Fabrice
1
Erdogan, B. Zafer
1
Ghanem, Salma
1
Heiser, Robert S.
1
Heuvel, Jauke van den
1
Hyman, Michael R.
1
Janssen, Anne
1
Kalliny, Morris
1
Keles, Serap
1
Kim, Bong-chul
1
Kim, Jooyoung
1
Lee, Jaejin
1
Lee, Taejun
1
Lee, Yoon J.
1
Lees, Gavin
1
Lewis, Robert
1
Liu, Yung-i
1
Manrai, Ajay K.
1
Martín-Santana, Josefa D.
1
Meurs, Frank van
1
Mueller, Barbara
1
O'Keefe, Daniel J.
1
Rim, Hyejoon
1
Saleem, Salman
1
Schimmelpfennig, Christian
1
Schivinski, Bruno
1
Shaner, Matthew
1
Sierra, Jeremy J.
1
Um, Nam-hyun
1
Waller, David S.
1
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Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
7
Journal of international consumer marketing
7
International marketing review
6
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
5
Australasian marketing journal
4
History of retailing and consumption
4
Services marketing quarterly
4
European journal of marketing : EJM
3
Handbook of research on international advertising
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of media business studies
3
Journal of promotion management : innovations in planning and applied research
3
Marketing theory
3
Advertising in developing and emerging countries : the economic, political and social context
2
Contemporary economic policy : a journal of Western Economic Association International
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Qualitative market research : an international journal
2
The IUP journal of marketing management : IJMM
2
The journal of services marketing
2
Working papers / Center on Japanese Economy and Business
2
Advertising worldwide : advertising conditions in selected countries
1
American economic journal
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
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ECONIS (ZBW)
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19
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
3
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
4
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
5
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
6
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
7
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
8
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
10
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
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