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~isPartOf:"Journal of global marketing"
~subject:"Athletes"
~subject:"Brand"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Athletes
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Desmarais, Fabrice
2
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1
Bakir, Aysen
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Chen, Huan
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DelVecchio, Devon
1
Elliott, Roger M.
1
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Huh, Jisu
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Jae, Haeran
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Journal of global marketing
Journal of business research : JBR
42
Journal of marketing communications
38
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
24
Journal of advertising research
24
Journal of promotion management : JPM
22
Health marketing quarterly
21
International journal of advertising : the quarterly review of marketing communications
18
Psychology & marketing
18
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of advertising : official publication of the American Academy of Advertising
16
The journal of brand management : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
Journal of retailing and consumer services
15
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing letters : a journal of research in marketing
12
Journal of the Academy of Marketing Science
11
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
10
International journal of sports marketing & sponsorship
10
Marketing : ZFP ; journal of research and management
10
Asia Pacific journal of marketing and logistics
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
7
Journal of marketing research : JMR
7
The journal of consumer marketing
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Cogent business & management
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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A master class in brand planning : the timeless works of Stephen King
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of electronic marketing and retailing : IJEMR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
5
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
6
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
7
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
8
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
9
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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