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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Werbepsychologie"
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Brand
Marketing management
Werbepsychologie
Advertising effects
33
Werbewirkung
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Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
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Brand management
7
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Markenführung
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Cultural identity
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Kulturelle Identität
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Internet marketing
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Online-Marketing
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Internationales Marketing
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Marketingmanagement
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advertising
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culture
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Designation of origin
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Herkunftsbezeichnung
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Athaide, Gerard A.
1
Bakir, Aysen
1
Chen, Huan
1
Choi, Jin-A.
1
Darmawan, Ida
1
Dodoo, Naa Amponsah
1
Elliott, Roger M.
1
Grier, Sonya A.
1
Huh, Jisu
1
Johnson, Guillaume D.
1
Ju, Ilyoung
1
Klink, Richard R.
1
Lewis, Robert
1
Marchegiani, Christopher
1
Phau, Ian
1
Qiao, Fei
1
Um, Nam-hyun
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1
Wu, Linwan
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Journal of global marketing
Journal of business research : JBR
45
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of marketing communications
38
International journal of advertising : the review of marketing communications
36
Psychology & marketing
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
34
Journal of promotion management : JPM
26
The journal of product & brand management
24
Journal of retailing and consumer services
18
SpringerLink / Bücher
17
The journal of brand management : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
13
Faculty & research / Insead : working paper series
12
Journal of the Academy of Marketing Science
12
Marketing letters : a journal of research in marketing
12
International journal of internet marketing and advertising : IJIMA
11
European journal of marketing : EJM
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Journal of marketing theory and practice
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Selling modernity : advertising in twentieth-century Germany
7
Cutting edge international research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Marketing intelligence & planning
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Berichte aus der Betriebswirtschaft
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Cogent business & management
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International journal of hospitality management
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
4
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
5
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
6
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
7
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
8
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
9
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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