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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
4
Environmental consciousness
2
Green marketing
2
India
2
Indien
2
Umweltbewusstsein
2
Öko-Marketing
2
Advertising
1
Bekleidung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Clothing
1
Clothing industry
1
Customer experience
1
Customer satisfaction
1
Customer service
1
Development aid
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Einzelhandel
1
Entwicklungshilfe
1
Green apparel
1
Human enhancement technologies
1
Internet marketing
1
Japan
1
Kundenservice
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
Mobile Business
1
Mobile Marketing
1
Mobile advertising
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobile promotions
1
Mobilkommunikation
1
Mobiltelefon
1
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English
4
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Ko, Eunju
7
Kim, Kyung Hoon
6
Hoffman, Donna L.
4
Islam, Tahir
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Aiello, Gaetano
3
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Ghaffar, Abdul
3
Han, Sang-Lin
3
Hofacker, Charles F.
3
Kim, Juran
3
Kim, Sang Jin
3
Labrecque, Lauren I.
3
Noort, Guda van
3
Park, Seong-yeon
3
Shankar, Venkatesh
3
Verlegh, Peeter
3
Vescovi, Tiziano
3
Bacile, Todd J.
2
Bae, Joonheui
2
Bernritter, Stefan F.
2
Brodie, Roderick J.
2
Chae, Heeju
2
Checchinato, Francesca
2
Chu, Junhong
2
Dens, Nathalie
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Eelen, Jiska
2
Flavián Blanco, Carlos
2
Gensler, Sonja
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing
10
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
4
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1
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
2
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
3
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
4
Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
Saved in:
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