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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Markenimage"
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Search: subject:"Fashion"
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Markenimage
Fashion
36
Mode
36
Consumer behaviour
31
Konsumentenverhalten
31
Luxury goods
13
Luxusgüter
13
Brand management
12
Markenführung
12
Bekleidungsindustrie
10
Clothing industry
10
Jugendliche
10
Youth
10
Textile distribution
9
Textilhandel
9
Bekleidung
8
Clothing
8
Social Web
6
Social web
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Brand image
5
Beziehungsmarketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
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Corporate Social Responsibility
3
Corporate social responsibility
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India
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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fashion
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purchase intention
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Chan, Elaine Ah Heung
1
Cheong, Edith
1
Cheung, Cherry Tin Yan
1
Gu, Man-Li
1
Kashif, Muhammad
1
Ko, Eunju
1
Lau, Mei Mei
1
Lee, Hojae
1
Lee, Sanghoon
1
Ng, Peggy M. L.
1
Phau, Ian
1
Platania, Silvia Maria
1
Saini, Aarti
1
Sajad Rezaei
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Soh, Catherine Qian Ying
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international consumer marketing
Young consumers : insight and ideas for responsible marketers
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
5
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Examining purchase intention for luxury
fashion
: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, Mei Mei
;
Ng, Peggy M. L.
;
Chan, Elaine Ah Heung
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2022
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10014246043
Saved in:
3
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
A structural model of the antecedents and consequences of Generation Y luxury
fashion
goods purchase decisions
Soh, Catherine Qian Ying
;
Sajad Rezaei
;
Gu, Man-Li
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011748504
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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