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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Customer integration
Konsumentenverhalten
Marketing management
Social Web
107
Social web
107
Consumer behaviour
74
Internet marketing
65
Online-Marketing
65
Brand management
37
Markenführung
37
social media
35
Advertising effects
26
Werbewirkung
26
Beziehungsmarketing
25
Relationship marketing
25
Viral marketing
23
Virales Marketing
23
Advertising
22
Werbung
22
Brand image
18
Markenimage
18
purchase intention
10
Kundenintegration
9
Brand
8
Facebook
8
Markenartikel
8
Social network
8
Soziales Netzwerk
8
Public relations
7
Öffentlichkeitsarbeit
7
Celebrity endorsement
6
Celebrity-Werbung
6
Instagram
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Brand loyalty
5
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
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Article
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80
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English
80
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Loureiro, Sandra Maria Correia
4
Ko, Eunju
3
Ghaffar, Abdul
2
Guerreiro, João Pedro Silva Martins
2
Islam, Tahir
2
Kim, Juran
2
Ng, Mark
2
Sheikh, Altaf Ahmed
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arora, Nilesh
1
Backes, Kayla
1
Bae, Joonheui
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carlson, Les
1
Chae, Heeju
1
Chen, Caleb Huanyong
1
Cho, Chang-Hoan
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Choi, Jungin
1
Choi, Yunmi
1
Chun, Eunha
1
Chung, Christina
1
Chung, Yoo Jin
1
Collins, Nathalie
1
Dalakas, Vassilis
1
Dam, Linda
1
Damasceno, Felipe Storch
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
256
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
58
Journal of marketing communications
53
Journal of internet commerce
52
International journal of advertising : the review of marketing communications
49
The journal of brand management : an international journal
47
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
42
International journal of consumer studies
40
Journal of electronic commerce research : JECR
40
International journal of technology marketing : IJTMkt
39
Journal of management information systems : JMIS
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
Marketing intelligence & planning
38
Information systems research : ISR
37
Journal of strategic marketing
36
Cogent business & management
34
Journal of marketing
34
Asia Pacific journal of marketing and logistics
32
International journal of business information systems : IJBIS
32
Journal of travel and tourism marketing
32
Young consumers : insight and ideas for responsible marketers
32
Electronic commerce research
31
International journal of electronic commerce : IJEC
31
International journal of hospitality management
31
Tourism management : research, policies, practice
31
Journal of the Academy of Marketing Science
30
Business horizons
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of fashion marketing and management
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
80
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
10
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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