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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Marketing
Service quality
Werbewirkung
Consumer behaviour
782
Konsumentenverhalten
782
Einzelhandel
151
Retail trade
151
Brand management
133
Markenführung
133
Beziehungsmarketing
129
Relationship marketing
129
Markenimage
96
Brand
75
Markenartikel
73
Online retailing
66
Online-Handel
66
Advertising effects
63
Customer satisfaction
61
Kundenzufriedenheit
61
Emotion
58
Dienstleistungsqualität
48
Internet marketing
48
Preismanagement
48
Pricing strategy
48
Viral marketing
44
Virales Marketing
44
Theorie
43
Theory
43
Marketing management
41
Marketingmanagement
41
Social Web
39
Social web
39
Personality psychology
35
Persönlichkeitspsychologie
35
Sales promotion
35
Verkaufsförderung
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Advertising
34
E-commerce
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Article
270
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
Conference paper
1
Konferenzbeitrag
1
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English
270
Author
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Ko, Eunju
5
Grewal, Dhruv
4
Kim, Kyung Hoon
4
Batra, Rajeev
3
Biswas, Abhijit
3
Gunasti, Kunter
3
Islam, Tahir
3
Kim, Juran
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Ahuvia, Aaron
2
Aiello, Gaetano
2
Bae, Joonheui
2
Bagozzi, Richard P.
2
Baskin, Ernest
2
Breugelmans, Els
2
Campo, Katia
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Ghaffar, Abdul
2
Guha, Abhijit
2
Guido, Gianluigi
2
Gustafsson, Anders
2
Han, Sang-Lin
2
Jeon, Jung Ok
2
Jin, Liyin
2
Kim, Jungkeun
2
Kim, Sang Jin
2
Kincl, Tomas
2
Kouril, Michal
2
Lee, Ju-Yeon
2
Liu, Maggie Wenjing
2
Mahr, Dominik
2
Mantonakis, Antonia
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
796
Journal of retailing and consumer services
666
International journal of hospitality management
328
The journal of product & brand management
291
The journal of brand management : an international journal
248
Psychology & marketing
239
Journal of marketing communications
203
Asia Pacific journal of marketing and logistics
164
International journal of advertising : the review of marketing communications
157
International journal of internet marketing and advertising : IJIMA
143
Journal of travel and tourism marketing
140
European journal of marketing : EJM
131
The journal of services marketing
130
International journal of contemporary hospitality management
127
Journal of hospitality marketing & management
126
Cogent business & management
124
Journal of international consumer marketing
120
International journal of advertising : the quarterly review of marketing communications
114
International journal of consumer studies
111
Journal of promotion management : innovations in planning and applied research
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Journal of marketing research : JMR
106
Marketing intelligence & planning
106
Journal of consumer research : JCR ; an interdisciplinary bimonthly
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
102
Tourism management : research, policies, practice
101
The journal of consumer marketing
100
Journal of marketing
99
Journal of promotion management : JPM
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of fashion marketing and management
92
Management science : journal of the Institute for Operations Research and the Management Sciences
89
The service industries journal
89
Journal of the Academy of Marketing Science
88
Journal of global marketing
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
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ECONIS (ZBW)
270
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
9
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
10
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
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