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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
755
Konsumentenverhalten
754
Einzelhandel
156
Retail trade
156
Beziehungsmarketing
134
Relationship marketing
134
Brand management
98
Markenführung
98
Social web
89
Online retailing
81
Markenimage
63
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
60
Internet marketing
59
Online-Marketing
59
Brand
49
Markenartikel
47
Innovation adoption
46
E-commerce
44
Electronic Commerce
44
Emotion
44
Innovationsakzeptanz
44
Viral marketing
36
Virales Marketing
36
Preismanagement
35
Pricing strategy
35
Marketing management
34
Marketingmanagement
34
Theorie
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Theory
34
Innovation
32
Advertising effects
30
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
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English
291
Author
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Ko, Eunju
6
Breugelmans, Els
4
Kim, Kyung Hoon
4
Bae, Joonheui
3
Barnes, Stuart J.
3
Campo, Katia
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Gupta, Suraksha
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Lin, Chieh-Peng
3
Mattila, Pekka
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Baskin, Ernest
2
Benyoucef, Morad
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Caputa, Wiesława
2
Checchinato, Francesca
2
Chen, Shih-Chih
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Divakaran, Pradeep Kumar Ponnamma
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Gustafsson, Anders
2
Hajli, Nick
2
Haruvy, Ernan
2
Hult, G. Tomas M.
2
Jin, Liyin
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Technological forecasting & social change : an international journal
Journal of business research : JBR
900
Journal of retailing and consumer services
887
International journal of hospitality management
322
The journal of product & brand management
296
The journal of brand management : an international journal
256
Psychology & marketing
246
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Cogent business & management
154
International journal of consumer studies
152
Journal of travel and tourism marketing
151
The journal of services marketing
149
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
134
Journal of hospitality marketing & management
133
Journal of international consumer marketing
132
International journal of contemporary hospitality management
128
Journal of internet commerce
127
European journal of marketing : EJM
126
International journal of electronic marketing and retailing : IJEMR
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Journal of marketing
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing intelligence & planning
107
Tourism management : research, policies, practice
107
Journal of the Academy of Marketing Science
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Electronic commerce research
100
The service industries journal
99
Journal of strategic marketing
98
The international review of retail, distribution and consumer research
98
The journal of consumer marketing
97
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
95
International journal of advertising : the review of marketing communications
94
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ECONIS (ZBW)
291
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
6
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
7
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
8
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
9
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
10
The effect of customized information feedback on individual electricity saving behavior : evidence from a field experiment in China
Zhang, Chaoqun
;
Zha, Donglan
;
Jiang, Pansong
;
Wang, Fu
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014473115
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