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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
839
Konsumentenverhalten
839
Brand management
350
Markenführung
350
Markenimage
265
Brand
224
Markenartikel
220
Beziehungsmarketing
183
Relationship marketing
183
Einzelhandel
151
Retail trade
151
Emotion
71
Luxusgüter
70
Social Web
67
Social web
67
Customer satisfaction
64
Kundenzufriedenheit
64
Internet marketing
63
Online-Marketing
63
Online retailing
57
Online-Handel
57
Marketing management
53
Marketingmanagement
53
Advertising effects
51
Dienstleistungsqualität
46
Personality psychology
43
Persönlichkeitspsychologie
43
Preismanagement
40
Pricing strategy
40
Viral marketing
39
Virales Marketing
39
Brand loyalty
30
E-commerce
30
Electronic Commerce
30
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Article
Aufsatz in Zeitschrift
Conference proceedings
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2
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English
391
Author
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Johnson, Lester W.
5
Gunasti, Kunter
4
Hennigs, Nadine
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Gil Saura, Irene
3
Grappi, Silvia
3
Grewal, Dhruv
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Velasco, Carlos
3
Vescovi, Tiziano
3
Wagner, Ralf
3
Šerić, Maja
3
Abratt, Russell
2
Aiello, Gaetano
2
Atwal, Glyn
2
Bae, Joonheui
2
Bartels, Jos
2
Baskin, Ernest
2
Baxter, Stacey M.
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Carlson, Jamie
2
Casidy, Riza
2
Checchinato, Francesca
2
Choi, Sunmee
2
Confente, Ilenia
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Dwivedi, Abhishek
2
Evanschitzky, Heiner
2
Felix, Reto
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
The journal of brand management : an international journal
Journal of business research : JBR
731
Journal of retailing and consumer services
572
International journal of hospitality management
294
The journal of product & brand management
277
Psychology & marketing
230
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
161
Asia Pacific journal of marketing and logistics
147
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Marketing intelligence & planning
114
Journal of hospitality marketing & management
113
Journal of international consumer marketing
111
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
97
International journal of consumer studies
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Tourism management : research, policies, practice
87
Journal of strategic marketing
86
Journal of fashion marketing and management
85
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
Journal of the Academy of Marketing Science
81
Services marketing quarterly
81
The service industries journal
81
Journal of global marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
74
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ECONIS (ZBW)
391
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1
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391
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
10
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
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