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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
886
Konsumentenverhalten
885
Brand management
368
Markenführung
368
Markenimage
291
Brand
213
Markenartikel
209
Beziehungsmarketing
199
Relationship marketing
199
Einzelhandel
155
Retail trade
155
Social Web
84
Social web
84
Internet marketing
78
Online-Marketing
78
Online retailing
71
Online-Handel
71
Emotion
68
Preismanagement
66
Pricing strategy
66
Customer satisfaction
64
Kundenzufriedenheit
64
Luxusgüter
58
Marketing management
58
Advertising effects
57
Marketingmanagement
57
Werbewirkung
57
Viral marketing
51
Virales Marketing
51
Dienstleistungsqualität
46
Personality psychology
41
Persönlichkeitspsychologie
41
Brand loyalty
37
Sales promotion
34
Theorie
34
Theory
34
Verkaufsförderung
34
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Undetermined
265
Free
9
Type of publication
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Article
395
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
397
Author
All
Guzman, Francisco
8
Aiello, Gaetano
3
Donvito, Raffaele
3
Fetscherin, Marc
3
Kang, Jiyun
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Rindell, Anne
3
Turunen, Linda Lisa Maria
3
Vescovi, Tiziano
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bae, Joonheui
2
Baeck, Sunmee
2
Bashir, Irfan
2
Baskin, Ernest
2
Broyles, S. Allen
2
Checchinato, Francesca
2
Choi, Sunmee
2
Christodoulides, George
2
Davis, Donna
2
Disegna, Marta
2
Dwivedi, Abhishek
2
Evanschitzky, Heiner
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Godey, Bruno
2
Grappi, Silvia
2
Grewal, Dhruv
2
Gustafsson, Anders
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jeon, Jung Ok
2
Jevons, Colin
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
The journal of product & brand management
Journal of business research : JBR
639
Journal of retailing and consumer services
526
International journal of hospitality management
281
The journal of brand management : an international journal
241
Psychology & marketing
186
Asia Pacific journal of marketing and logistics
133
The journal of services marketing
124
Journal of travel and tourism marketing
121
Journal of hospitality marketing & management
107
European journal of marketing : EJM
106
International journal of contemporary hospitality management
101
Cogent business & management
95
Journal of international consumer marketing
95
Journal of marketing communications
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
Marketing intelligence & planning
86
International journal of consumer studies
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
The service industries journal
81
Journal of fashion marketing and management
79
Services marketing quarterly
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Journal of strategic marketing
77
Tourism management : research, policies, practice
76
Journal of marketing research : JMR
73
The journal of consumer marketing
73
Journal of marketing
71
Marketing letters : a journal of research in marketing
70
International marketing review
68
Journal of the Academy of Marketing Science
67
Journal of economic behavior & organization : JEBO
66
Journal of global marketing
63
International journal of retail & distribution management
60
Journal of Islamic marketing
58
International journal of advertising : the review of marketing communications
57
Management science : journal of the Institute for Operations Research and the Management Sciences
55
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ECONIS (ZBW)
397
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1
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10
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397
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
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