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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Brand management
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Werbewirkung
24
Luxusgüter
23
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Undetermined
148
Type of publication
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Article
216
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
218
Author
All
Ko, Eunju
7
Kim, Kyung Hoon
5
Aiello, Gaetano
4
Breugelmans, Els
4
Bae, Joonheui
3
Campo, Katia
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Gustafsson, Anders
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Ma, Yu
3
Mattila, Pekka
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Baskin, Ernest
2
Blut, Markus
2
Bodur, H. Onur
2
Bolton, Ruth N.
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Haruvy, Ernan
2
Hult, G. Tomas M.
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Kim, Sang Jin
2
Kincl, Tomas
2
Konuş, Umut
2
McColl-Kennedy, Janet R.
2
Ng, Mark
2
Nordfält, Jens
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
946
Journal of business research : JBR
906
International journal of hospitality management
340
The journal of product & brand management
328
The journal of brand management : an international journal
298
Psychology & marketing
260
Asia Pacific journal of marketing and logistics
196
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
157
Cogent business & management
153
International journal of consumer studies
153
Journal of travel and tourism marketing
153
The journal of services marketing
151
International journal of internet marketing and advertising : IJIMA
148
Journal of marketing communications
148
European journal of marketing : EJM
144
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
135
Journal of international consumer marketing
134
International journal of electronic marketing and retailing : IJEMR
127
Journal of internet commerce
127
Journal of fashion marketing and management
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
123
International journal of retail & distribution management
121
Journal of the Academy of Marketing Science
116
Marketing intelligence & planning
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
110
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Tourism management : research, policies, practice
108
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Journal of marketing research : JMR
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
The journal of consumer marketing
103
International journal of advertising : the review of marketing communications
102
The service industries journal
101
Electronic commerce research
100
Technological forecasting & social change : an international journal
100
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
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ECONIS (ZBW)
218
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218
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
6
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
9
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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