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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Einzelhandel
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
493
Konsumentenverhalten
493
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Werbewirkung
24
Luxusgüter
23
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Online availability
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Undetermined
195
Type of publication
All
Article
280
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
282
Author
All
Grewal, Dhruv
7
Ko, Eunju
6
Breugelmans, Els
5
Campo, Katia
5
Nordfält, Jens
5
Kim, Kyung Hoon
4
Roggeveen, Anne L.
4
Aiello, Gaetano
3
Bae, Joonheui
3
Blut, Markus
3
Burton, Scot
3
Donvito, Raffaele
3
Gauri, Dinesh Kumar
3
Ghaffar, Abdul
3
Gustafsson, Anders
3
Howlett, Elizabeth
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Loureiro, Sandra Maria Correia
3
Mattila, Pekka
3
Melis, Kristina
3
Ratchford, Brian Thomas
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Ahlbom, Carl-Philip
2
Apiradee Wongkitrungrueng
2
Baskin, Ernest
2
Bearden, William O.
2
Berry, Christopher
2
Biswas, Dipayan
2
Bodur, H. Onur
2
Bolton, Lisa E.
2
Bolton, Ruth N.
2
Brady, Michael K.
2
Calantone, Roger J.
2
Chandukala, Sandeep R.
2
Chebat, Jean-Charles
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
1,150
Journal of business research : JBR
956
International journal of hospitality management
322
The journal of product & brand management
300
Psychology & marketing
264
The journal of brand management : an international journal
260
Asia Pacific journal of marketing and logistics
194
International journal of retail & distribution management
185
The international review of retail, distribution and consumer research
174
International journal of consumer studies
162
Cogent business & management
160
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
The journal of services marketing
156
Journal of travel and tourism marketing
153
European journal of marketing : EJM
146
International journal of internet marketing and advertising : IJIMA
145
Journal of international consumer marketing
139
Journal of marketing communications
135
Journal of hospitality marketing & management
133
International journal of electronic marketing and retailing : IJEMR
131
Journal of internet commerce
129
International journal of contemporary hospitality management
128
Journal of fashion marketing and management
125
Management science : journal of the Institute for Operations Research and the Management Sciences
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
121
Marketing intelligence & planning
120
Journal of the Academy of Marketing Science
118
Journal of marketing
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Tourism management : research, policies, practice
110
International journal of retail and distribution management
107
Journal of strategic marketing
107
The journal of consumer marketing
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Journal of consumer research : JCR ; an interdisciplinary bimonthly
105
Technological forecasting & social change : an international journal
105
The service industries journal
105
Journal of marketing research : JMR
101
Electronic commerce research
100
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Source
All
ECONIS (ZBW)
282
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282
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1
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
4
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
5
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
6
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
9
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
10
Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
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