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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Preismanagement"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Preismanagement
Service quality
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social Web
28
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Werbewirkung
24
Luxusgüter
23
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146
Type of publication
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Article
202
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Language
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English
202
Author
All
Breugelmans, Els
6
Grewal, Dhruv
5
Campo, Katia
4
Roggeveen, Anne L.
4
Haruvy, Ernan
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Lamey, Lien
3
Melis, Kristina
3
Oppewal, Harmen
3
Popkowski Leszczyc, Peter T. L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Biswas, Abhijit
2
Blut, Markus
2
Bodur, H. Onur
2
Bolton, Lisa E.
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Coulter, Keith S.
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Ghaffar, Abdul
2
Gustafsson, Anders
2
Hult, G. Tomas M.
2
Islam, Tahir
2
Jha, Subhash
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Konuş, Umut
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Monroe, Kent B.
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
846
Journal of business research : JBR
822
International journal of hospitality management
324
The journal of product & brand management
306
The journal of brand management : an international journal
245
Psychology & marketing
228
Asia Pacific journal of marketing and logistics
175
Management science : journal of the Institute for Operations Research and the Management Sciences
154
The journal of services marketing
140
Cogent business & management
137
Journal of travel and tourism marketing
136
European journal of marketing : EJM
126
International journal of consumer studies
126
International journal of contemporary hospitality management
123
Journal of hospitality marketing & management
123
Journal of international consumer marketing
120
International journal of retail & distribution management
113
Journal of marketing
109
Journal of fashion marketing and management
107
International journal of electronic marketing and retailing : IJEMR
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of internet commerce
103
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
103
Journal of marketing communications
102
Journal of the Academy of Marketing Science
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Marketing intelligence & planning
100
The international review of retail, distribution and consumer research
100
Tourism management : research, policies, practice
99
The service industries journal
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
Journal of marketing research : JMR
93
Journal of strategic marketing
93
International journal of internet marketing and advertising : IJIMA
91
Marketing letters : a journal of research in marketing
89
Electronic commerce research
87
The journal of consumer marketing
87
Journal of revenue and pricing management
84
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ECONIS (ZBW)
202
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202
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
6
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
9
The dark side of surge pricing and the mitigating role of information disclosure
Bhattarai, Ashok
;
Farhang, Maryam
;
Adjei, Mavis T.
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 626-645
Persistent link: https://www.econbiz.de/10014369371
Saved in:
10
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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