The dark side of surge pricing and the mitigating role of information disclosure
Year of publication: |
2023
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---|---|
Authors: | Bhattarai, Ashok ; Farhang, Maryam ; Adjei, Mavis T. ; Saavedra, José Luis ; Zaad, Ash |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 4, p. 626-645
|
Subject: | consumer decision-making | information disclosure | price fairness | price-information communication | Surge pricing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations | Theorie | Theory | Preis | Price |
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