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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Werbewirkung
24
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192
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Article in journal
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Conference proceedings
Marktinformation
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English
192
Author
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Ko, Eunju
6
Breugelmans, Els
4
Kim, Kyung Hoon
4
Bae, Joonheui
3
Campo, Katia
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Mattila, Pekka
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Baskin, Ernest
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Gustafsson, Anders
2
Haruvy, Ernan
2
Hult, G. Tomas M.
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Kincl, Tomas
2
Konuş, Umut
2
McColl-Kennedy, Janet R.
2
Ng, Mark
2
Nordfält, Jens
2
Oppewal, Harmen
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
900
Journal of retailing and consumer services
887
International journal of hospitality management
322
The journal of product & brand management
296
The journal of brand management : an international journal
256
Psychology & marketing
246
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Cogent business & management
154
International journal of consumer studies
152
Journal of travel and tourism marketing
151
The journal of services marketing
149
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
134
Journal of hospitality marketing & management
133
Journal of international consumer marketing
132
International journal of contemporary hospitality management
128
Journal of internet commerce
127
European journal of marketing : EJM
126
International journal of electronic marketing and retailing : IJEMR
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Journal of marketing
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing intelligence & planning
107
Tourism management : research, policies, practice
107
Journal of the Academy of Marketing Science
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Electronic commerce research
100
Technological forecasting & social change : an international journal
99
The service industries journal
99
Journal of strategic marketing
98
The international review of retail, distribution and consumer research
98
The journal of consumer marketing
97
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
95
International journal of advertising : the review of marketing communications
94
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ECONIS (ZBW)
192
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31
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
32
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
33
Habitual mobile shopping behavior in China and Vietnam : applying complexity theory via fsQCA
Miao, Miao
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 313-329
Persistent link: https://www.econbiz.de/10013177333
Saved in:
34
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
35
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
36
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
37
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
38
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
39
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
40
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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