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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Viral marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Viral marketing
Werbewirkung
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Online-Handel
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social Web
28
Social web
28
Distribution channel
26
Vertriebsweg
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Luxusgüter
23
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106
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Article
160
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
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English
160
Author
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Ko, Eunju
4
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Ghaffar, Abdul
2
Gustafsson, Anders
2
Han, Sang-Lin
2
Islam, Tahir
2
Jeon, Jung Ok
2
Jin, Liyin
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Park, Seong-yeon
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Zhe
2
Adam, Marc Thomas Philipp
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alhoqail, Saad
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
Aquino, Karl
1
Areni, Charles Scott
1
Arora, Nilesh
1
Asare, Anthony K.
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
780
Journal of retailing and consumer services
639
International journal of hospitality management
333
The journal of product & brand management
285
Psychology & marketing
248
The journal of brand management : an international journal
244
Journal of marketing communications
201
Asia Pacific journal of marketing and logistics
159
International journal of advertising : the review of marketing communications
158
Journal of travel and tourism marketing
143
The journal of services marketing
139
European journal of marketing : EJM
135
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
127
Journal of international consumer marketing
119
Cogent business & management
117
International journal of advertising : the quarterly review of marketing communications
116
International journal of internet marketing and advertising : IJIMA
114
Journal of consumer research : JCR ; an interdisciplinary bimonthly
112
Marketing letters : a journal of research in marketing
112
Journal of marketing research : JMR
111
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Tourism management : research, policies, practice
108
International journal of consumer studies
106
Journal of promotion management : innovations in planning and applied research
104
Marketing intelligence & planning
103
Journal of marketing
98
The journal of consumer marketing
98
Journal of promotion management : JPM
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of the Academy of Marketing Science
91
Journal of fashion marketing and management
88
The service industries journal
88
Services marketing quarterly
86
Journal of global marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
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ECONIS (ZBW)
160
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
8
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
9
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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