//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Viral marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Luxury goods
Service quality
Viral marketing
Werbewirkung
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Online-Handel
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social Web
28
Social web
28
Distribution channel
26
Vertriebsweg
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Luxusgüter
23
more ...
less ...
Online availability
All
Undetermined
96
Type of publication
All
Article
144
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
Language
All
English
144
Author
All
Ko, Eunju
4
Grewal, Dhruv
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Ghaffar, Abdul
2
Gustafsson, Anders
2
Han, Sang-Lin
2
Islam, Tahir
2
Jeon, Jung Ok
2
Jin, Liyin
2
Kim, Kyung Hoon
2
Mahr, Dominik
2
McColl-Kennedy, Janet R.
2
Park, Seong-yeon
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Zhe
2
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alhoqail, Saad
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
Areni, Charles Scott
1
Arora, Nilesh
1
Asare, Anthony K.
1
Bae, Joonheui
1
Baeck, Sunmee
1
Baker, Julie
1
Baldus, Brian
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
766
Journal of retailing and consumer services
611
International journal of hospitality management
313
The journal of product & brand management
280
The journal of brand management : an international journal
249
Psychology & marketing
211
Journal of marketing communications
197
International journal of advertising : the review of marketing communications
166
Asia Pacific journal of marketing and logistics
156
Journal of travel and tourism marketing
134
The journal of services marketing
134
European journal of marketing : EJM
129
International journal of contemporary hospitality management
124
Cogent business & management
123
Journal of hospitality marketing & management
123
Journal of international consumer marketing
118
International journal of advertising : the quarterly review of marketing communications
113
International journal of internet marketing and advertising : IJIMA
112
Journal of promotion management : innovations in planning and applied research
104
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
The journal of consumer marketing
95
International journal of consumer studies
94
Journal of marketing
92
Journal of promotion management : JPM
92
Tourism management : research, policies, practice
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of strategic marketing
91
The service industries journal
89
Journal of fashion marketing and management
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of global marketing
84
Journal of the Academy of Marketing Science
84
Services marketing quarterly
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of marketing research : JMR
80
International marketing review
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
more ...
less ...
Source
All
ECONIS (ZBW)
144
Showing
1
-
10
of
144
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
8
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
9
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->