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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~subject:"Dienstleistungsqualität"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer+behaviour"
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Dienstleistungsqualität
Werbewirkung
Consumer behaviour
2,630
Konsumentenverhalten
2,629
Beziehungsmarketing
495
Relationship marketing
495
Einzelhandel
484
Retail trade
484
Online retailing
362
Online-Handel
362
Customer satisfaction
345
Kundenzufriedenheit
345
Brand management
304
Markenführung
304
Brand image
254
Markenimage
254
Service quality
253
Social Web
196
Social web
196
Brand
174
Markenartikel
171
E-commerce
168
Electronic Commerce
167
Internet marketing
165
Online-Marketing
165
Emotion
149
Theorie
148
Theory
148
USA
132
United States
132
Viral marketing
117
Virales Marketing
117
Confidence
115
Vertrauen
115
Food retailing
106
Lebensmitteleinzelhandel
106
Luxury goods
95
Luxusgüter
95
Advertising effects
84
Preismanagement
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English
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Prentice, Catherine
9
Quach, Sara
7
Septianto, Felix
6
Thaichon, Park
5
Rokonuzzaman, Md
4
Baumann, Chris
3
Harun, Ahasan
3
Hollebeek, Linda D.
3
Japutra, Arnold
3
Jebarajakirthy, Charles
3
Jublee, Daniel Inbaraj
3
Li, Bin
3
Northey, Gavin
3
Park, Jungkun
3
Paul, Justin
3
Qi, Zhou
3
Stephen, Gladys
3
Söderlund, Magnus
3
Thaichon, Paramaporn
3
Wang, Xuequn
3
Babin, Barry J.
2
Bilgihan, Anil
2
Borges, Adilson
2
Brengman, Malaika
2
Cioppi, Marco
2
Cuny, Caroline
2
Davari, Arezoo
2
Dwivedi, Yogesh Kumar
2
Eisenberg, Matthew
2
El Hedhli, Kamel
2
El-Adly, Mohammed Ismail
2
El-Manstrly, Dahlia
2
Fernandes, Teresa
2
Francioni, Barbara
2
Gohary, Ali
2
Gong, Taeshik
2
Gustafsson, Anders
2
Ha, Sejin
2
Hamelin, Nicolas
2
Hamin, Hamin
2
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National Bureau of Economic Research
8
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
NBER working paper series
Journal of business research : JBR
260
International journal of hospitality management
216
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
136
The journal of services marketing
108
International journal of advertising : the quarterly review of marketing communications
89
Journal of hospitality marketing & management
87
Psychology & marketing
85
International journal of contemporary hospitality management
84
Journal of travel and tourism marketing
72
Journal of promotion management : innovations in planning and applied research
69
Services marketing quarterly
67
The service industries journal
65
Cogent business & management
63
Journal of promotion management : JPM
62
Asia Pacific journal of marketing and logistics
58
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising research
56
European journal of marketing : EJM
53
Journal of service research : JSR
47
Marketing letters : a journal of research in marketing
46
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Tourism management : research, policies, practice
43
Journal of marketing research : JMR
42
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
41
Marketing intelligence & planning
40
Service business
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
37
Health marketing quarterly
35
Journal of the Academy of Marketing Science
35
Journal of retailing
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of marketing
33
Journal of service management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
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ECONIS (ZBW)
337
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
4
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
5
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
6
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
7
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
Saved in:
8
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
9
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
10
Uncovering the quality factors driving the success of mobile payment apps
Yi, Jisu
;
Kim, Jongdae
;
Oh, Yun Kyung
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462180
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