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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Markenartikel
Social web
Brand management
139
Markenführung
139
Consumer behaviour
101
Konsumentenverhalten
101
Brand image
72
Markenimage
72
Brand
46
Beziehungsmarketing
31
Relationship marketing
31
Social Web
18
Marketing management
16
Marketingmanagement
16
Advertising effects
15
Internet marketing
15
Online-Marketing
15
Werbewirkung
15
Luxury goods
14
Luxusgüter
14
Innovation
11
Customer satisfaction
10
Designation of origin
10
Emotion
10
Herkunftsbezeichnung
10
Kundenzufriedenheit
10
Fashion
7
Mode
7
New product development
7
Brand extension
6
Corporate reputation
6
Customer integration
6
Dienstleistungsqualität
6
Firmenimage
6
International marketing
6
Internationales Marketing
6
Kundenintegration
6
Markentransfer
6
Personality psychology
6
Persönlichkeitspsychologie
6
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Undetermined
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Free
3
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Article
58
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
60
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
60
Author
All
Aiello, Gaetano
3
Vescovi, Tiziano
3
Brasel, S. Adam
2
Checchinato, Francesca
2
Disegna, Marta
2
Heinberg, Martin
2
Ko, Eunju
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Alikhani, Ali
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Arora, Nilesh
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Boyle, Peter J.
1
Brady, Michael K.
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Chieng, Fayrene Yew Leh
1
Chung, Christina
1
Collins, Nathalie
1
Dahl, Darren W.
1
Diamantopoulos, Adamantios
1
Donvito, Raffaele
1
Dunn, Lea
1
Elsamadicy, Ahmed Mousa
1
Fajardo, Tatiana M.
1
Fischer, Eileen
1
Folkes, Valerie S.
1
Fujita, Momoko
1
Gaber, Hazem Rasheed
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
Journal of business research : JBR
316
The journal of brand management : an international journal
272
The journal of product & brand management
217
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing communications
49
Marketing intelligence & planning
46
Journal of promotion management : innovations in planning and applied research
44
Journal of strategic marketing
44
Journal of marketing management : MM
43
Journal of marketing
40
Business horizons
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of advertising : the review of marketing communications
35
International journal of hospitality management
34
Journal of promotion management : JPM
34
Cogent business & management
33
European journal of marketing
33
Journal of fashion marketing and management
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
31
Journal of international consumer marketing
30
The journal of consumer marketing
29
Journal of global marketing
28
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of international marketing
22
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ECONIS (ZBW)
60
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60
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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